JAL, Resona Bank, Higashiosaka City, and Higashiosaka Tourism Association Collaborate to Launch JAL Dynamic Package 'Yorimichi Osaka [1st Edition]: Higashiosaka City Edition'

A new regional tourism experience begins with the JAL Dynamic Package to explore Higashiosaka.

Higashiosaka City and the Higashiosaka Tourism Association will begin selling the travel product 'Yorimichi Osaka [1st Edition]: Higashiosaka City Edition,' offered by JALPAK Co., Ltd., from July 14, Reiwa 8 (planned), in collaboration with Japan Airlines (JAL) and Resona Bank, Ltd.

This travel package includes airfare and accommodation, plus a 2,500-yen digital coupon called 'Takopatabi Higashiosaka Pay' for each traveler. The coupons can be used starting July 31, Reiwa 8 (planned), at 17 stores in Higashiosaka City, centered around the Fuse, Nagata, and Ishikiri Sando shopping districts.

The program is limited to 200 participants (planned), and sales will end once capacity is reached.

This initiative is the first phase of the 'Yorimichi Osaka' project, launched under a comprehensive partnership between JAL and Resona Bank, aiming to promote wide-area tourism in conjunction with the Osaka-Kansai Expo.

Additionally, it collaborates with the official tourism campaign 'Takopatabi Higashiosaka' by the Higashiosaka Tourism Association to promote Higashiosaka’s unique charm nationwide.

Higashiosaka City offers excellent access from central Osaka and is a compact city rich in diverse local resources, including vibrant shopping streets, unique gourmet food, manufacturing culture, rugby, historic shrines and temples, and Mount Ikoma. This package proposes a uniquely 'Higashiosaka' travel experience that goes beyond sightseeing to include enjoying food, culture, and human connections.

The Higashiosaka Tourism Association’s special website introduces recommended spots, stores where coupons can be used, and model itineraries, supporting travelers from pre-trip planning (before the trip) through their stay (during the trip).

Takopatabi Higashiosaka: Proposing a uniquely Higashiosaka travel experience

Furthermore, this project uses 'Pokepay,' a digital money platform provided by Pocket Change Co., Ltd., to issue digital coupons. By enhancing traveler convenience and enabling smooth store payments, this initiative aims to expand local spending and revitalize the regional economy through a new regional tourism model that combines tourism with digital technology.

Key Features of the Project

1. Promoting Higashiosaka’s charm nationwide via the JAL Dynamic Package

As the first phase of 'Yorimichi Osaka,' Higashiosaka City is spotlighted. In collaboration with the Higashiosaka Tourism Association’s 'Takopatabi Higashiosaka' campaign, the city will promote its diverse local resources—shopping streets, gourmet food, manufacturing, rugby, and Mount Ikoma—nationwide.

2. Providing a 2,500-yen digital coupon per traveler

Each traveler will receive a 2,500-yen digital coupon, 'Takopatabi Higashiosaka Pay,' usable at stores in Higashiosaka City.

The coupons are valid at 17 stores centered around the Fuse, Nagata, and Ishikiri Sando shopping districts, allowing travelers to experience Higashiosaka’s unique charm while exploring the city.

3. A regional tourism model leveraging digital technology

The digital coupons are issued using 'Pokepay (Pokepay),' a digital money platform provided by Pocket Change Co., Ltd.

By using smartphone-based, cashless digital coupons, this initiative enhances traveler convenience and smooth store payments while building a new regional tourism model that combines tourism and digital transformation (DX) to promote citywide exploration and local spending.

4. Supporting Higashiosaka exploration via a special website

The Higashiosaka Tourism Association’s special website features stores where digital coupons can be used, recommended spots, and model itineraries, focusing on the Fuse, Nagata, and Ishikiri Sando shopping districts. It clearly introduces Higashiosaka’s charm from pre-trip planning (before the trip) through the travel experience (during the trip).

5. Product Overview, City Comments, and Reference Information

Item

Details

Product Name

JAL Dynamic Package 'Yorimichi Osaka [1st Edition]: Higashiosaka City Edition'

Sales Start

July 14, Reiwa 8 (Tuesday) (planned)

Sales Company

JALPAK Co., Ltd.

Number of Participants

200 (planned) *Sales end once capacity is reached

Coupon Usage Start

July 31, Reiwa 8 (Friday) (planned)

Benefit

Each traveler receives a 2,500-yen digital coupon 'Takopatabi Higashiosaka Pay'

Usage Area

17 stores centered around the Fuse, Nagata, and Ishikiri Sando shopping districts *See separate list

JAL Dynamic Package Page

Link here

Higashiosaka Tourism Association Special Page

(Within 'Pikatto Higashiosaka,' the official Higashiosaka tourism website)

Link here

Higashiosaka City Mayor, Yoshikazu Noda, Comment

We are delighted to collaborate with Japan Airlines and Resona Bank to deliver a new travel product linked to our official tourism campaign 'Takopatabi Higashiosaka' to people across Japan.

Higashiosaka City boasts diverse local resources, including world-renowned manufacturing and rugby, unique food culture, warm-hearted shopping streets, and the rich natural beauty of Mount Ikoma. This travel product is designed so visitors can walk the city, interact with people, and experience the unique charm of Higashiosaka. We hope to channel the heightened interest in the Kansai region from the Osaka-Kansai Expo into visits and stays in our city, allowing many people to discover Higashiosaka’s charm and feel they want to visit again.

Our city will deepen collaboration with diverse partners, promote Higashiosaka’s unique charm nationwide, expand visitor numbers, and revitalize the local economy, advancing toward a sustainable tourism destination where 'it’s good to live, visit, and do business.'

Higashiosaka Tourism Association President, Kotomi Kitagawa, Comment

'Takopatabi Higashiosaka,' launched by the Higashiosaka Tourism Association, is a tourism campaign that allows visitors not only to tour sightseeing spots but also to experience the unique food, culture, and human connections found only in Higashiosaka.

We are delighted that, through collaboration with Japan Airlines and Resona Bank, we can now promote this concept nationwide in the form of a travel product. By using the special website and digital coupons, we aim to let visitors enjoy exploring the city and inspire them to think, 'I want to come again' and 'Next time, I’d like to walk in a different area.'

Future Developments

Higashiosaka City and the Higashiosaka Tourism Association will use this project as an opportunity to further promote the official tourism campaign 'Takopatabi Higashiosaka' and continue to promote the city’s charm nationwide through collaboration with Japan Airlines and Resona Bank.

Additionally, we aim to extend citywide exploration and lengthen visitor stays through this travel product, using it as a new regional tourism model that combines tourism, the local economy, and digital technology to expand local spending and revitalize the regional economy.

Furthermore, by evaluating the project’s impact based on feedback from travelers and stores, we will refine Higashiosaka’s unique tourism content and enhance information dissemination to advance sustainable tourism development.