Establishment of 'Japan Personal AI Forum' to Build Social Infrastructure for the Personal AI Era

In recent years, generative AI is evolving from a tool for text generation and business support into 'Personal AI'—an AI that understands individual context and intentions and supports actions in coordination with social systems. The 'Basic Plan for Artificial Intelligence' (※1), adopted by the Japanese Cabinet in December 2025, emphasizes the importance of establishing governance frameworks to support AI's societal implementation and advancing research, development, and institutional reforms through collaboration among industry, academia, and government, all aimed at realizing 'Trustworthy AI'.

In response to this context, the Japan Personal AI Forum (location: Minato City, Tokyo; Representative Directors: Kuniyoshi Mabuchi and Yukino Baba) has been established with the goal of promoting the construction of social infrastructure and rule-making necessary for the Personal AI era. Today, the organization held its founding press conference.

Approximately 30 experts and practitioners from industry, academia, and government have joined this forum. Specialists from diverse fields—including the University of Tokyo, Keio University, Carnegie Mellon University, NVIDIA Japan LLC, Mizuho Financial Group, Inc., and Hakuhodo DY Holdings Inc.—are collaborating to develop guidelines, conduct joint proof-of-concepts (PoCs), and issue policy recommendations, aiming to realize a trustworthy, Japan-originated Personal AI social infrastructure.

Website: https://www.jpai.or.jp

Participation application page:

https://docs.google.com/forms/d/e/1FAIpQLScH52JqCMl8KJVkYf7ipKRMtl-WH2u2xsmwx9apu0twPAr-GA/viewform

※1 Reference: Cabinet Office 'Basic Plan for Artificial Intelligence' (Cabinet decision on December 23, Reiwa 7)

Background of the Establishment of Japan Personal AI Forum

As the government promotes AI's societal implementation and governance development, generative AI is significantly transforming the relationship between humans and AI. In the future, AI is expected to evolve beyond merely supporting text generation and business efficiency, becoming 'Personal AI' that understands individual schedules, preferences, learning histories, work, health, and administrative procedures, and supports actions aligned with personal intentions.

However, for Personal AI to be implemented in society, cross-cutting rule-making across institutional, ethical, and technical domains is essential—covering identity verification, data sovereignty, long-term memory management, scope of agency, safety, and responsibility boundaries.

The Japan Personal AI Forum has been established as a practical forum where industry, academia, and government collaborate to advance Japan-led rule-making and societal implementation in response to these challenges.

Introduction of Representative Directors, Directors, and Advisors

Kuniyoshi Mabuchi, Representative Director of Japan Personal AI Forum

＜Profile＞

Co-CEO, XinobiAI Inc. / Co-Representative Director, Metaverse Japan

After working at agencies in the U.S., founded a digital agency, which was later acquired. Served as CEO of four companies in the digital marketing field, including OgilvyOne Japan. Led Instagram's market growth in Japan at Meta's local subsidiary. At Deloitte and PwC Consulting, advanced business development, management transformation, and industrial implementation in AI, advanced technologies, and digital transformation, and contributed to launching the 'AI Management Endowed Chair / AI Business Insights' program with the University of Tokyo's Matsuo Lab.

Currently co-founded XinobiAI Inc., aiming to realize Personal AI. Serves as Senior Advisor at Matsuo Lab, External Director at DIP Inc., Auditor at FLUX Inc., and Co-Representative Director at Japan Spatial Forum, working on social implementation and industry creation in AI, XR, spatial computing, and physical AI. Author of numerous books including 'Web3 New Century', 'The Impact of Generative AI', and 'AI-Driven Marketing'. Continues to communicate visions for industry, society, and individuals in the AI era from perspectives of management, technology, and social implementation.

＜Comment＞

I am delighted that we have established the 'Japan Personal AI Forum' together with researchers, companies, and public sector stakeholders from diverse specialized fields. AI will evolve into 'Personal AI' that connects with each individual's memories, intentions, and data. Therefore, it is crucial to build trustworthy rules and social infrastructure originating from Japan. Through this forum, we will promote the societal implementation of Personal AI by connecting discussions with joint proof-of-concepts and policy recommendations through collaboration among industry, academia, and government. We will advance the creation of a trustworthy Personal AI social infrastructure from Japan, toward an era where AI becomes societal infrastructure.

Representative Director Kuniyoshi Mabuchi

Yukino Baba, Representative Director of Japan Personal AI Forum

＜Profile＞

Associate Professor, Graduate School of Arts and Sciences, The University of Tokyo, Department of Interdisciplinary Sciences

AI researcher. Holds a Ph.D. in Information Science and Engineering. After positions at Kyoto University's Graduate School of Informatics and the University of Tsukuba's Department of Systems and Information Engineering, she has held her current position since 2022. Her research focuses on AI and HCI technologies that support individual and group decision-making through human-AI collaboration. She serves as a board member and Editor-in-Chief of the Japanese Society for Artificial Intelligence. Recipient of numerous awards including IJCAI Early Career Spotlight, UTokyo Distinguished Researcher, IPSJ/IEEE Computer Society Young Computer Researcher Award, and the JSAI Award for Distinguished Service. Author and contributor to books including 'Human Computation and Crowdsourcing', 'First Steps in Data Science', and 'AI Symbiosis: Working Steadily Together'.

＜Comment＞

For Personal AI to widely permeate society, it is essential not only to advance technology but also to co-develop mechanisms and rules that allow people to use it with confidence. In this forum, I will leverage my expertise as a researcher to collaborate with industry and government stakeholders, working on discussions and guideline development toward realizing a society where humans and AI can build better relationships.

Representative Director Yukino Baba

Masaya Mori, Director of Japan Personal AI Forum

＜Profile＞

Executive Officer, Chief AI Officer, Hakuhodo DY Holdings Inc. / Representative, Human-Centered AI Institute

After working at foreign consulting firms and internet companies, engaged in corporate and industrial support using AI and advanced technologies at global professional firms.

Advisory Board Member, xDignity Center, Keio University; Advisor, Japan Deep Learning Association; Member, Cabinet Office Special Committee on AI Strategy.

Author and translator of books including 'The Web Revolution: The Beginning of Power Shift' (Kindai Sales Co.), 'Global Corporate AI Adoption Trends Survey 5th Edition' (co-translation, Deloitte Tohmatsu), and 'Approaches to Trustworthy AI' (supervising translation, Kindai Kagaku Sha). Recipient of the CIO Award (AI category) and the Information Technology Association of Japan IT Award (Management and Business Reform category).