If it doesn't exist, create it: Dermatologist-developed skincare brand 'FLALU' expands nationwide

After treating over 200,000 patients, dermatologist Yoshiko Takada realized the critical importance of daily UV care to prevent cumulative damage. The solution she found was 'highly penetrative Vitamin C.' While the delicate 'APPS' derivative was previously limited to in-clinic prescriptions, 16 years of research enabled her to commercialize it in a fresh state. FLALU was established in 2023. Initially, sales were limited to ensure quality control, but due to overwhelming demand and proven results, the brand is now expanding nationwide. The product lineup includes 'Rare Serum 35' for high-concentration care, 'FLALU Cleansing 022' which eliminates the need for double cleansing, and 'Medi Oil 016' featuring emu oil. Dr. Takada, a specialist certified by the Japanese Dermatological Association, established her own research lab and factory in 2020. She currently operates clinics in Akita, Tokyo, and Osaka, leading product development based on medical evidence.