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Atami City Promotes "Adult Summer Trip" in South Atami for July 2026

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 22, 2026 8:00 PM ・ Updated Jun 13, 2026 11:59 PM ・ 6 min read ・ Source: PR TIMES

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⚡ Key Points

July 2026 in Atami is promoted as the perfect time to enjoy a relaxed summer trip before the peak season rush.
The tranquil South Atami area is highlighted as ideal for an "adult summer trip." Key events include the opening of beaches on July 11, the traditional Kogashi Festival from July 14-16, and maritime fireworks on July 20 and 26, offering a mix of daytime activities and serene evenings.

July 2026 in Atami is promoted as the perfect time to enjoy a relaxed summer trip before the peak season rush. The tranquil South Atami area is highlighted as ideal for an "adult summer trip." Key events include the opening of beaches on July 11, the traditional Kogashi Festival from July 14-16, and maritime fireworks on July 20 and 26, offering a mix of daytime activities and serene evenings.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000021.000169670.html Distributor: PR TIMES
Published: May 22, 2026

With a series of summer events kicking off, July in Atami offers a perfect opportunity to enjoy a summer trip at a leisurely pace, just before the intense heat and crowded vacation season. The serene South Atami area, in particular, is a hidden gem perfect for an "adult summer trip," welcoming families, solo travelers, and groups of friends.

### Atami's Latest News & Events

In July, the city's beaches open, and both the sea and sky in Atami take on a full summer mode. From the 14th to the 16th, Kinomiya Shrine's grand festival, known as the "Kogashi Matsuri," will be held, immersing the entire town in a festive atmosphere. In addition to the year-round Atami Maritime Fireworks Festival, fireworks displays are also scheduled in the Izusan and Izumi districts, making it a season vibrant with summer events.

#### Three City Beaches to Open The three beaches in Atami City (Atami Sun Beach, Nagahama Beach, and Ajiro Onsen Beach) will open on Saturday, July 11. They will remain open until Sunday, August 30. - **Atami Sun Beach**: The popular floating athletic course, "Atami Sun Beach Water Park," returns this year (from July 18). - **Nagahama Beach**: Popular with families, it features beach houses, a food court, and rest facilities. A "Fireworks Plaza" for hand-held fireworks will also be available daily. - **Ajiro Onsen Beach**: A calm, shallow beach near the Ajiro fishing port. Visitors can enjoy nearby hot springs after a day at the sea.

- **Period**: July 11 (Sat) - August 30 (Sun), 2026 - **Location**: Atami Sun Beach (Higashikaigan-cho), Nagahama Beach (Kami-Taga), Ajiro Onsen Beach (Shimo-Taga)

#### Kinomiya Shrine Grand Festival (Kogashi Matsuri) From July 14th to 16th, the shrine will host its grand summer festival. It features a portable shrine parade, a float contest, and the "Kashima Odori" dance, a designated prefectural intangible folk cultural asset.

- **Period**: July 14 (Tue) - 16 (Thu), 2026 - **Location**: 43-1 Nishiyama-cho, Atami City

#### 58th Atami Kogashi Matsuri Float Contest On July 15th and 16th, as part of the festival, Route 135 will be closed for this grand event. Around 20 traditional carved wooden floats and creatively decorated floats from various neighborhoods will parade to the judging area.

- **Period**: July 15 (Wed) & 16 (Thu), 2026 - **Location**: Route 135 (Judging area within Jacaranda Promenade)

#### Atami Sun Beach Water Park A beach athletic park with about 30 different types of inflatable equipment on the water. It's suitable for elementary school students to adults.

- **Period**: July 18 (Sat) - August 30 (Sun), 2026 - **Fee**: ¥2,000/hour (¥1,500 for elementary/junior high students) - **Location**: Atami Sun Beach offshore

#### Atami Maritime Fireworks Festival A historic fireworks display that started in 1952. In July, it will be held on the 20th and 26th. The venue, Atami Bay, is surrounded by mountains on three sides, creating excellent acoustics.

FACT BOX

Source: PR TIMES
Category: Event

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 22, 2026 8:00 PM — Distributor PR TIMES
Collected　May 22, 2026 11:31 AM
AI structured & analyzed　May 23, 2026 8:52 AM
Desk-reviewed & published　May 22, 2026 8:00 PM

FAQ

When are the Atami beaches open in 2026?

They will be open from July 11, 2026 (Saturday) to August 30, 2026 (Sunday). The beaches are Atami Sun Beach, Nagahama Beach, and Minamihama Onsen Beach.

When is the 'Kogashi Festival', a major summer festival in Atami, held in 2026?

The 'Kogashi Festival' will be held from July 14, 2026 (Tuesday) to July 16, 2026 (Thursday).

Is there a fireworks display in Atami in July 2026?

Yes, the Atami Marine Fireworks Festival, which is held year-round, is scheduled for July 20 and 26, 2026.

Tell me about the Atami Sun Beach Water Park.

The water park at Atami Sun Beach will be available from July 18 to August 30, 2026. The cost is 2000 yen per hour (1500 yen for elementary and junior high school students), and it can be enjoyed by people of all ages from elementary school students to adults.

Which beach is recommended for families?

Nagahama Beach is popular with families. It has beach houses, food courts, and rest pavilions, and a 'Fireworks Square' where you can enjoy hand-held fireworks is held daily.

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Washin AI News Desk“Atami City Promotes "Adult Summer Trip" in South Atami for July 2026”AI News by Washin Village（和心村）, May 22, 2026. https://aeo.idaeo.ai/ai/%E4%B8%80%E8%88%AC%E8%B2%A1%E5%9B%A3%E6%B3%95%E4%BA%BA-%E7%86%B1%E6%B5%B7%E8%A6%B3%E5%85%89%E5%B1%80/en/news/2026-05-22-atami-city-promotes-adult-summer-trip-in

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