Sanken Setsubi Kogyo Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and Representative Director: Eiichi Matsui) announced that it will begin airing its new TV commercial, "Message from the Future," nationwide on Monday, June 1, 2026. The commercial will also be available on the company's official YouTube channel.
The new commercial features young talent Sana Takeda and an original song, "Oitekanai," written by 19-year-old singer-songwriter AKASAKI.
With the concept "Challenging the invisible world. Creating someone's future," the commercial expresses how the invisible technology and wisdom of building equipment, which extend deep within buildings, support daily necessities like air and water, and how these efforts shape a sustainable future.
On Thursday, May 28, the company held a commercial launch event for employees at its headquarters. Guest Sana Takeda appeared at the event for a mini talk show, and the audio for AKASAKI's original song "Oitekanai" was unveiled for the first time.
[New Commercial Overview]
Title: Sanken Setsubi Kogyo Commercial "Message from the Future"
Distribution Channels: TV, Official YouTube Channel
Broadcast Area: Nationwide
Formats: 15 seconds, 30 seconds
Start Date: Sequential rollout starting Monday, June 1, 2026
[AKASAKI Comment]
"The production started from the concept of 'supporting the invisible world and creating someone's future.' I perceived the work of building equipment as something that, while difficult to notice in everyday life—such as air, water, temperature, and light—reliably supports people's lives and sense of security.
Therefore, for the song, I chose the theme of 'an existence that does not push itself forward but never leaves you behind, always staying by your side.'
The lyrics embody Sanken Setsubi Kogyo's stance and sense of mission in protecting everyday life, as well as their will and resolve toward the future.
Additionally, the sound design and melody aim to coexist with a futuristic feel, while also providing a sense of nostalgic comfort and positivity."
[AKASAKI Profile]
AKASAKI is a 19-year-old college student and singer-songwriter. Launched career in April 2024 with the release of "Hikikomori." Six months later, selected as a Spotify/TikTok "Buzz Tracker" Monthly Artist for October. Released "Bunny Girl," which reached #1 on Spotify Top 50 and YouTube Music Video charts, marking him as one of the industry's most watched artists.
[Sana Takeda Profile]
Born December 13, 2010. Kanagawa Prefecture. Hobbies: Reading romance novels. Talents: Saxophone, English (studying), playing with children (eldest of four sisters).
CM appearances: "Chuo Koto Gakuin" WEB: Suntory Tennensui "Time in the Water" Events: WASOU COLLECTION 2024 Kanto, NADESHIKO NIPPON 2023 Kanto.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン