Full-Scale Launch of New [Marketing Platform] Connecting Companies and Residents

Mitsubishi Estate Community Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Atsuhiko Ooita, hereinafter "Mitsubishi Estate Community") is pleased to announce the full-scale launch of high-precision targeted promotions that deliver information and services tailored to the lifestyle of each resident, utilizing its network of approximately 330,000 managed condominiums nationwide. We are also widely seeking collaboration with companies and organizations aiming to improve residents' quality of life and create new customer touchpoints, initiating efforts as a new marketing platform connecting companies and residents.

Background

In recent years, with the rapid spread of digital advertising, coupled with traditional paper-based information dissemination, residents are exposed to a massive amount of information daily. As a result, it has become difficult to find truly necessary information. Furthermore, companies' marketing activities increasingly demand more effective targeting, highlighting the importance of precise approaches based on residents' attributes and needs.

Meanwhile, as the influence of mass advertising changes, digital advertising's advanced targeting tends to limit the reach to specific demographics. This trend underscores the growing importance of continuous and reliable touchpoints with consumers.

Amidst these circumstances, more effective communication tailored to residents' attributes and needs is required.

Our Initiatives

In response to these challenges, Mitsubishi Estate Community, as a member of the Mitsubishi Estate Group, leverages its strength in "management" and daily contact with residents to build a system that can appropriately deliver valuable information and services to residents even in this information-overloaded environment.

We will provide new value as a "Residential Retail Media" connecting companies and residents, utilizing our network of approximately 330,000 managed condominiums nationwide.

Objectives of This Initiative

Through this full-scale launch, we aim to create valuable information touchpoints for both residents and companies.

Service Overview

Mitsubishi Estate Community utilizes its nationwide network of approximately 330,000 managed properties to deliver information on products and services related to housing (renovations, house cleaning, etc.), childcare, monitoring, leisure, and other housing-related themes to those interested in each respective theme. As a management company, by selecting and distributing information according to residents' interests, we provide information that can be received with peace of mind and support the creation of new touchpoints with companies and organizations. Specific promotional menus are as follows:

1. Targeted Direct Mail Campaigns

Through the official channels of the management company, efficient segmentation is possible based on distribution areas, resident attributes, and other targets, allowing for the distribution of flyers to the mailboxes of residents in each condominium. High open and read rates can be expected due to the credibility of the management company's official endorsement, and residents can receive carefully selected information that aligns with their interests.

2. Real Event Initiatives

By holding seminars and experiential events exclusively for residents, we provide accessible venues for participation, fostering interaction among residents and creating new customer touchpoints. Exclusive benefits and discounts will also be offered to participants.

3. Sampling Campaigns

By directly delivering household-related products such as fabric softeners and dishwashing detergents to residents, we create opportunities for increased product awareness and brand switching. This also provides residents with a chance to try new products, leading to encounters with products and services that enhance their quality of life.

4. Online Initiatives

We are implementing integrated marketing services that enable advanced targeting and effectiveness measurement by strengthening collaboration with digital channels such as email, LINE, and digital signage.

In the future, we will promote collaboration with companies and organizations in a wide range of fields, including housing, childcare, monitoring, health, disaster prevention, and leisure. While leveraging our management network covering the entire country from Hokkaido to Okinawa, we will provide a new marketing platform connecting companies and residents.

Image of Targeted Direct Mail Campaign

Image of Real Event

Image of Sampling Campaign

Companies and organizations interested in this initiative are invited to contact us at the information below.

<Contact Information for Inquiries>

Mitsubishi Estate Community Co., Ltd. Life Support Business Division

https://www.mec-c.com/

Email: [email protected]