For the attention of media professionals

July 15, Reiwa 8

Our store was established in 2015 in Ninna, Kyoto, as an icing cookie specialty shop. In 2025, we relocated to Kamishichiken, Kyoto, and have been selling cookie tins featuring our signature icing cookies as our main product. We are committed to using only carefully selected, naturally derived ingredients, with absolutely no synthetic food coloring, to provide safe and delicious icing cookies and baked goods. Our cookie tins offer an experiential value that goes beyond mere taste—delivering the 'thrill of opening the can,' perfect for social media sharing. Our products are available at department store events and premium e-commerce sites targeting affluent customers, and have been purchased by customers across Japan.

This time, we are proud to announce the launch of our new 'Tobira Sablé Tin,' developed by condensing our years of technical expertise and experience. The tin includes salted butter, maple, and chocolate sablés, along with lemon and cranberry cookies. Every cookie is carefully baked to achieve the ultimate deliciousness, with a focus on the layered flavors and textures that unfold with each bite. Whether as a gift for someone special or a treat for yourself, we hope you enjoy the moment of excitement when you open the lid and savor the rich, natural flavors. We sincerely invite you to taste this heartfelt creation.

[Product Details (Tobira Sablé Tin)]

・Price: 3,996 JPY (tax included)

・Net weight: 220g per tin

・Contents: Salted Butter Sablé, Maple Sablé, Chocolate Sablé, Lemon Cookie, Cranberry Cookie

▶ Trend of Cookie Tins

The popularity of cookie tins is not a passing fad. Interest in visually appealing and design-focused tins, which began around 2018, accelerated rapidly during the stay-at-home demand caused by the pandemic from 2020 onward. By 2022–2023, it had become a nationwide boom, with cookie tins taking center stage at department store events. In recent years, the market has expanded further, with added value from the collectibility of the tins themselves and brand collaborations, transforming these products into items that combine 'confectionery + lifestyle goods + gifts'.

▶ Difference Between Sablé Tins and Cookie Tins

Both sablé tins and cookie tins emphasize 'can design' and 'gift appeal.' However, sablé tins have evolved into a category that prioritizes 'premium quality' and 'brand worldviews' over 'flashiness,' representing a more mature evolution following the cookie tin boom.

[Sales Information]

● In-store Sales: Third Saturday of each month, 11:00–14:00 (until sold out)

※ The store will be closed on August 15 and September 19, 2026. Sales will be available only via the online shop.

※ Only the 'Tobira Sablé Tin' will be available during in-store sales on the third Saturday of each month.

※ Cash payment only.

※ Pre-orders or reservations are not accepted.

※ The area is a no-parking and no-bicycling zone. Please use nearby coin parking or bicycle parking facilities.

● Online Shop Sales: Available from 11:00 to 20:00 on the third Saturday of each month

※ Orders placed via the online shop will be shipped from the fourth Friday onward.

※ We cannot accommodate delivery date or time requests. Shipments will be processed in order as items become available.

[Company Overview]

Icingcookies TOBIRA (Kamishichiken Tobira)

Address: 1st Floor East, Shakamachi Nagayamachi 672-3, Kamigyō-ku, Kyoto City

Representative: Mayu Yoneda

TEL: 075-823-0303

https://www.instagram.com/icingcookies_tobira/

FACT BOX

  • Source: PR TIMES
  • Category: New Product