Hello Kitty and Explore Okayama by Public Transit! Stamp Rally, Photo Spot Bus Stops, and Limited-Edition Ferry-Bus Ticket to Shodoshima Launch Sequentially from July 20

Ryobi Group (Headquarters: Kita-ku, Okayama City, Okayama Prefecture, located within Ryobi Holdings Co., Ltd.; Group CEO: Mitsunobu Kojima) will sequentially launch a series of public transit-based events starting July 20, 2026, as part of the 'Hello Kitty × Ryobi Group Project'.

The theme is to rediscover the charm of Okayama City and its public transportation alongside Sanrio's beloved character, Hello Kitty. The 'Hello Kitty Stamp Rally' allows participants to enjoy sightseeing across Okayama via buses and streetcars.

Additionally, Hello Kitty-themed bus stop photo spots will be installed at key rally locations. These adorable stops are designed to encourage public transit use—don’t miss capturing a memorable photo!

Furthermore, the 'Kamome Bus Kippu'—a combined bus and ferry ticket connecting Okayama Station to Shin-Okayama Port, and onward to Shodoshima’s Tonosho Port—will feature a limited-edition Hello Kitty design. As a company operating both buses and ferries, Ryobi Group uniquely enables an integrated 'land-and-sea public transit journey' that visitors can easily experience.

Let Hello Kitty’s 'KAWAII' charm inspire you to ride, explore, photograph, and create joyful memories!

Ryobi Group aims to make public transportation more accessible and enjoyable for residents and visitors alike, enriching the Okayama urban experience.

Hello Kitty Stamp Rally

The 'Hello Kitty Stamp Rally' invites participants to explore Okayama City using public transportation.

Stamps are located at five city spots that reflect Okayama’s history, culture, art, urban charm, and transit experience. Beyond tourist attractions, this rally encourages rediscovery of the city’s local culture and hidden gems via public transit. Collecting all five stamps gradually reveals an original Hello Kitty illustration depicting Okayama’s cityscape. Completed stamp sheets can be kept as souvenirs.

Period: July 20, 2026 – March 1, 2027

Stamp Sheet Distribution: At the East Exit Public Transport Information Center, Okayama Station

Condition: Purchase of the 'Streetcar + Okay Den Bus (selected routes) One-Day Pass'

※ For those who purchase online or elsewhere, please visit the information center after purchase to receive the sheet.

One-Day Pass Price: Adults 400 JPY, Children 200 JPY

Number of Stamp Sheets: 5,000 (distributed until supplies last)

Details URL: https://okayama-kido.co.jp/tram/tram-status-info/post-3248/

Stamp Locations: 5 total (order is flexible)

・Bizen-Okayama Pavilion (1-1-22 Omotecho, Kita-ku, Okayama)

・Okayama Castle Main Keep Entrance (2-3-1 Marunouchi, Kita-ku, Okayama)

・Yumeji Art Museum Main Building (2-1-32 Hamacho, Naka-ku, Okayama)

・Renes Hall (1-6-20 Ueyamashita, Kita-ku, Okayama)

・Okaden Chugginton Museum (2-3-33 Higashiyama, Naka-ku, Okayama)

※ All locations accessible with the one-day pass

Bus Stop Photo Spot

To make public transportation more approachable and fun, a specially designed 'KAWAII OKAYAMA!' Hello Kitty bus stop photo spot will be installed. Located near the Okayama Electric Tramway’s Higashiyama Depot, adjacent to the Higashiyama Streetcar Stop, it’s close to the 'Okaden Chugginton Museum', one of the stamp rally sites. This makes it a convenient stop during city tours. Visitors are encouraged to take fun photos here, perhaps with their completed stamp sheet, to preserve joyful memories of their transit adventure.

Location: Near Okaden Higashiyama Headquarters (adjacent to Higashiyama Stop)

Size: Approx. 1.6m in height

Installation Period: July 21, 2026 – March 1, 2027

※ On July 20, it will be temporarily installed at the Shin-Okayama Port ferry terminal event site

Hello Kitty-Designed Kamome Bus Kippu

From Okayama Station to Shin-Okayama Port by bus, then by ferry to Shodoshima’s Tonosho Port—the 'Kamome Bus Kippu' seamlessly connects Okayama to Shodoshima via bus and ferry. Now, it features a limited-edition Hello Kitty design. As a company operating both land and sea transit, Ryobi Group uniquely offers this integrated 'land-and-sea journey'. Travel from the station to the port, then cross the Seto Inland Sea by ferry. This ticket transforms travel itself into an exciting experience, showcasing the dynamic appeal of public transportation. Normally, a one-way trip costs 500 JPY (bus) + 1,200 JPY (ferry) = 1,700 JPY, but this bundled ticket is available for just 1,500 JPY—an excellent value. Ideal for tourists and day-trippers from Okayama to Shodoshima.

Sales Period: July 20, 2026 – March 1, 2027

Sales Locations: East Exit Public Transport Information Center, Okayama Station; Shodoshima Tonosho Port, Okayama-bound Ferry Ticket Counter

Fare: 1,500 JPY for adults (as of July 2026)

※ Children’s tickets do not feature the Hello Kitty design.

Ticket Includes: [One-Way Bus Ticket + One-Way Ferry Ticket]

Bus: Okayama Station to Shin-Okayama Port; Ferry: Shin-Okayama Port to Shodoshima (Tonosho Port)

※ The back of the ticket serves as a Hello Kitty-designed receipt, which can be kept as a souvenir.

※ Once the limited Hello Kitty design tickets are sold out, regular design tickets will be sold instead.

Details URL: https://okayama-kido.co.jp/bus/untin.html#sec_kamome

Hello Kitty × Ryobi Group Project Overview

Hello Kitty has been appointed as the 'Ryobi Group Smile Co-Creation Partner'.

The project aims to add more happiness to everyday life in Okayama.

The key visual tells a story: Hello Kitty visits Okayama and meets Ryobi Group’s official mascot, 'R-chan', sparking an instant friendship.

United by the shared desire to 'add more joy to Okayama’s daily life', the two characters color the city with motifs of sweets and toys, symbolizing the fun events to come.

The project will showcase a new charm of Okayama, born from the fusion of Hello Kitty’s 'KAWAII', the city’s people, scenery, and Ryobi Group’s diverse businesses.

Project Name: Ryobi Group × Hello Kitty Project

Concept: 'KAWAII OKAYAMA!' Period: Until March 1, 2027 (planned)

※ For future updates, please follow Ryobi Group’s official Instagram

URL: https://www.instagram.com/groupryobi/

Ryobi Group URL: https://ryobi.gr.jp/

Headquarters: Office Square 5F, Mori no Mach Grace, 2-10-12 Shimoishii, Kita-ku, Okayama City, Okayama Prefecture, within Ryobi Holdings Co., Ltd.

Representative: Mitsunobu Kojima, Group CEO