Sustainable brand 'meet tree' launches 'NEMOOQ' sleepwear on Makuake

The sustainable lifestyle brand 'meet tree,' which delivers forest-inspired living, launched pre-sales for its sleepwear 'NEMOOQ by meet tree' on the crowdfunding platform Makuake on May 20, 2026, at 11:30 AM. The product uses 'Modal,' a natural fiber derived from beech trees, to pursue the ultimate comfort.

meet tree was born from a timber company in Nakatsugawa, Gifu, that has been operating for 100 years. The project was inspired by a sleepwear experience at a luxury hotel, leading the company to focus on 'Modal' as the key to that comfort. The brand aims to bring this forest-derived comfort into everyday life.

The name 'NEMOOQ' combines 'NEMU' (sleep) and 'Quality.' The product features three key attributes:

1. Exceptional Softness Uses Modal, which is smoother than silk (friction coefficient 0.133). It has excellent moisture absorption and breathability, making it comfortable year-round.

2. Comfort via Flat Seam Construction Uses flat seam stitching to reduce seam bulk, minimizing friction and discomfort against the skin.

3. Antibacterial and Deodorizing Function Suppresses bacterial growth by over 99.9%. It is machine washable and maintains its antibacterial properties even after 10 washes.

The pre-sale period runs from May 20, 2026, to July 1, 2026, at 10:00 PM. Retail prices are 13,530 yen (tax included) for the dress and 14,850 yen (tax included) for the setup, with discounts of up to 35% during the pre-sale.