"Towel Lab" Exceeds 1,000 Stores in Cumulative Introductions Just 4 Months After Starting Offline Expansion!

Izawa Towel Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Shoji Izawa) is pleased to announce that its towel brand "Towel Lab," which boasts overwhelming support on e-commerce sites, has surpassed 1,000 cumulative introduced stores in approximately four months since the launch of its offline sales project in domestic retail stores, which began in January 2026.

This brand, which had previously been exclusively available on Amazon, announced the start of its offline project in December 2025, in response to numerous customer requests to "purchase in stores." Starting with the first release on January 1, 2026, the company accelerated its introduction into home centers, GMS (General Merchandise Stores), and discount stores, leading to the significant milestone of achieving 1,000 stores.

Furthermore, test sales at a major home center are also performing well, with store expansion underway, and further expansion is planned for the future.

Offline Project Progress

Since the project's inception, we have been developing a wide range of products through partnerships with leading retailers representing various regions.

Examples of Introduced Stores

Launch Period Introduced Stores Number of Introductions Main Products Handled

1st Phase January 1, 2026 Kohnan HI Hirose 374 stores Fluffy Slim Bath Towel with "Yokubari" Finish

2nd Phase February 16, 2026 Kohnan Gradual expansion Smooth-touch Towel

3rd Phase Late March 2026 Yume Town 56 stores #003 Volume Rich #052 Dry Keep

4th Phase 5th Phase Late February 2026 Early April 2026 Apita Piago 98 stores Quick Dry - Fluffy Type Quick Dry - Bumpy Type Hair Beauty Towel Soft Volume Soft Simple

*Some products may not be available at all stores. *This list is an example.

Introduction to Each Site

▼ Towel Lab Official Page https://www.izawa-towel.com/towel_kenkyujyo

▼ Official Instagram https://www.instagram.com/towel_kenkyujyo

▼ Official X (formerly Twitter) https://x.com/towel_kenkyujyo

Company Overview

Company Name: Izawa Towel Co., Ltd. Representative: Shoji Izawa, Representative Director Location: 1-26-6 Ebisu Nishi, Shibuya-ku, Tokyo Business Activities: Planning, manufacturing, import/export, and sales of towel products, etc. Official HP: https://www.izawa-towel.com/