By deliberately "shifting" them, bags become easier to open. "itsmono" brand launches the ZURETA series

ZURETA Series: Register Bags ZURETA Series: Poly Bags

Itochu Retail Link Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and Representative Director: Masafumi Nakajima; hereinafter referred to as Itochu Retail Link) has launched the "ZURETA" series, designed to address the on-site challenge of bags being difficult to open due to dryness or static electricity, under its original business material brand "itsmono (ITSU-MONO)" starting June 2026.

What is itsmono?

itsmono is an original business material brand developed by Itochu Retail Link Co., Ltd.

It proposes "just the right touch of ingenuity for the everyday workplace" for consumables and materials used in daily operations across various fields such as retail, food service, medical care, factories, and logistics.

What itsmono values is starting from the voices of the workplace, identifying small usability issues, labor, and stress hidden in daily operations, and achieving improved usability and reduced workload with a little ingenuity, without significantly changing the price of conventional products.

Precisely because they are business consumables with a high cost consciousness, we aim to achieve both ease of introduction and readily apparent ease of use.

The "ZURETA" series, launched this time, also focuses on the common stress of register bags and poly bags being difficult to open, and is a functional product in the itsmono style that aims to solve this by incorporating "shifts" and "steps" into the structure of the bag itself.

Development Background: Current Challenges with Register Bags and Poly Bags

Register bags and poly bags can become difficult to open due to the effects of dryness and static electricity. Traditionally, common methods included moistening fingers with a sponge on the bagging counter or rubbing the bag opening to open it.

However, there are voices expressing a reluctance to use sponges on bagging counters because they are touched by many unspecified people, raising hygiene concerns.

What is the "ZURETA" Series?

The "ZURETA" series is a functional line of register bags and poly bags that utilize the "shift" and "step" in the bag's structure to create a starting point for opening the bag mouth. With a small structural change, they make the bag opening easier to open without relying on finger wetting or friction.

Product Features

Opens easily by holding both ends and pulling sideways

The Easy Open Register Bag is a product designed to make the bag opening easier by simply holding the gussets created at both ends of the register bag and pulling them sideways. The outer packaging and product design also include markings that clearly indicate how to open it, making it easy for anyone to understand how to use it.

Supports register checkout and environmental considerations

The Easy Open Register Bag has a JAN code printed on the bag itself, allowing for register checkout. Furthermore, it is environmentally conscious, being made with 25% biomass polyethylene.

HD Standard Poly Bags with Steps are Compliant with Food Sanitation Act Standards

The HD Standard Poly Bags with Steps feature a step at the opening, enhancing ease of opening and visibility. These are crinkly-type standard bags and are compliant with Food Sanitation Act standards, making them suitable for use in food handling environments.

Introduction Benefits: Improved Customer Satisfaction and Store Operations

The "ZURETA" series reduces minor stresses during bagging by giving the bag itself an easy-to-open structure. It supports store operations in three aspects: functionality, hygiene, and cost, by improving work efficiency at bagging counters, sales floors, and backyards; enabling hygienic operation without relying on items touched by many unspecified people; and reducing the burden of purchasing, replacing, and managing equipment like sponges.

Work Efficiency

Hygiene

Equipment Management

Bag opening becomes easier, leading to smoother bagging and operations.

Easier to open without relying on sponges or tools, and without wetting fingers.

Reduces the burden of purchasing, replacing, and managing opening assistance equipment.

Voices from Stores Introducing the Product

Stores that have introduced the ZURETA register bags have received positive feedback from users.

"Amidst various efforts at the bagging counter like wet items and non-slip materials, the fact that this can be opened easily without them is revolutionary."

"I always spray disinfectant spray on my dry fingers and struggle to open them. A small idea like this relieves stress and enriches my spirit."

"I was able to open it without any concerns."

"The improvement in the register bags has made them much easier to handle, and even I, with my limited hand dexterity, can open them."

Product Lineup: Easy Open Register Bag

Easy Open Register Bag with shifted gussets for easy opening. All items are "milky white / long tongue piece" in color and specifications, with 100 bags per individual package.

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Product Lineup: HD Standard Poly Bags with Steps

These are crinkly-type standard bags with a step at the opening. The step makes it easy to grip with your fingers, allowing you to open even thin bags without stress. They are compliant with Food Sanitation Act standards.

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Product Overview

Series Name: ZURETA Series

Main Products: Easy Open Register Bag / HD Standard Poly Bags with Steps

Sales Start: June 2026

itsmono Electronic Catalog Site

Contact: Itochu Retail Link Co., Ltd. Sales Department II, Sales Planning Strategy Division

Email Address: [email protected]