Bringing Coolness from the Mountains of Imari: Hinata Chagei Pop-Up & Tasting Event 'Enjoy Cold Tea'!

Saga Prefecture Products Distribution & Design Corporation will host a 9-day pop-up event by Imari City tea farmer 'Hinata Chagei (Hinata Chagei)' at 'SAGA MADO,' a select shop featuring carefully chosen Saga Prefecture products, from Saturday, July 18, 2026, to Sunday, July 26, 2026.

Located on a plateau at an elevation of approximately 450 meters in Imari City, Saga Prefecture, Hinata Chagei continues to cultivate tea without fertilizers or pesticides, following the rhythms of nature. They sell pure tea in which the character of the land and the maker's intentions are directly expressed in flavor and aroma.

The theme of this pop-up is 'cold tea.'

In line with the peak of summer heat, we will introduce cold-brew green tea 'Ao' and other teas that offer enhanced aroma and taste when brewed cold. Through the refreshing fragrance and transparent flavor unique to cold tea, we deliver a new charm of tea.

During the event, tasting sessions will be held on six days: July 18 (Saturday) to 20 (Monday, a national holiday), July 22 (Wednesday), July 25 (Saturday), and July 26 (Sunday), from 11:00 to 16:00. Visitors can enjoy the tea while directly hearing from the producers about their philosophy and recommended brewing methods.

We invite you to experience a cup that refreshes not only your throat but also your heart.

Details of the 'Enjoy Cold Tea' Hinata Chagei Pop-Up

Pop-Up Period: Saturday, July 18, 2026 – Sunday, July 26, 2026, 10:00–20:00

Venue: SAGA MADO Special Area (1st floor, Kombobox Saga Ekimae, 4-17 Ekimae Chuo 1-chome, Saga City)

Tasting Schedule: July 18 (Sat) – July 20 (Mon, Holiday), July 22 (Wed), July 25 (Sat), July 26 (Sun)

11:00–16:00 ※ Ends when supplies run out. Subject to change without notice.

※ Media interviews and photography during the event period are welcome. Please feel free to contact us.

About 'Hinata Chagei (Hinata Chagei)'

Hinata Chagei is a tea farmer cultivating tea naturally without fertilizers or pesticides in 'Hinata-go,' a region at an elevation of about 450 meters in Imari City, Saga Prefecture.

Tea made from tea leaves grown by listening to the natural rhythms of the earth, wind, water, and trees features a pure taste that directly reflects the land's character and the maker's intentions. Its clean, simple, and powerful flavor with a pleasant aftertaste refreshes not only the throat but also the heart.

Tea born from harmony with nature varies in expression each year, each season, and each field. No two teas are the same, and these differences and fluctuations are part of their charm. Hinata Chagei delivers enjoyable, high-quality tea from the mountains of Imari to be shared with family and friends.

Tea is fun.

Hinata Chagei Website

https://yokotatea.base.shop/

Product Introduction (All prices include tax)

Cold-Brew Green Tea 'Ao' Tea Bags (5g × 10 bags) ¥1,620

'Clear, fresh, and transparent.'

Harvested tea leaves are lightly steamed to finish with a fresh, juicy texture like raw tea leaves. A pleasant greenness and astringency, transparent elegance, a faint sweetness, and a sea-like aroma that lingers in the nose. A perfect cold-brew tea for hot days.

Green Tea 'Hare' Loose Leaf (60g) ¥1,944

Green Tea 'Hare' Tea Bags (2.5g × 10 bags) ¥1,404

'Rich, soft astringency, harmony, layered flavor'

Only the tender buds from a special tea tree. A deep, refined taste.

Hare tea. The Yabukita tree, planted for the first time in Hinata Chagei's field—our special presence—now 55 years old. We carefully harvest only its soft new buds at the peak of flavor and process them with care.

Green Tea 'Ke' Loose Leaf (60g) ¥1,188

Green Tea 'Ke' Loose Leaf (120g) ¥2,052

Green Tea 'Ke' Tea Bags (2.5g × 10 bags) ¥1,188

'Young grass, fresh green, gentleness, clarity'

A blend of a clean tea with a light sweetness made from fully grown tea leaves and a fresh, unroasted green tea with a noticeable astringency. The astringency, freshness, and light sweetness created by the two teas enhance meals and snacks, making it a tea that fits naturally into everyday life, anytime.

Withered Tea (Ichou-cha) (60g) ¥1,836

Withered Tea Tea Bags (2.5g × 10 bags) ¥1,350

'Jasmine-like fragrance, elegant, sharp, fruity sweetness'

By semi-fermenting the tea leaves, a floral fragrance is drawn out. With a scent like jasmine or osmanthus and a sweetness reminiscent of fruit, it is a crisp and elegant tea.

About SAGA MADO

SAGA MADO introduces carefully selected Saga Prefecture products each season, from ceramics such as Arita-yaki, Nabeshima-yaki, and Karatsu-yaki, to creations by young artisans with fresh sensibilities, and everyday food and goods suitable for daily use.

Official Website: https://sagamado.jp/

Saga Prefecture Products Distribution & Design Corporation (under the Public Interest Incorporated Foundation Saga Prefecture Industrial Promotion Organization)

Saga Prefecture Products Distribution & Design Corporation is a support organization established in April 2017 (Heisei 29) within the 'Public Interest Incorporated Foundation Saga Prefecture Industrial Promotion Organization,' which supports small and medium-sized enterprises in the prefecture, with the aim of promoting sales of Saga Prefecture products.

With the vision of 'designing new distribution'—polishing local products, enhancing their value, conveying their appeal, and connecting producers with consumers—we work on support initiatives that lead to sales promotion, such as information dissemination, expanding sales channels for local producers and businesses, and开拓 overseas markets.

Supported Businesses: Producers, manufacturers, and sellers operating as livelihoods within Saga Prefecture.

Official Website 'SAGAPIN': https://www.sagapin.jp/