The Japan Anti-Doping Agency (JADA) is pleased to announce that Tokushima Vortis, competing in J2 League, will once again display the 'FAIR PRIDE' logo on their official team uniforms for the 2026/27 season, in support of JADA’s anti-doping movement and its core slogan, 'FAIR PRIDE'.

JADA and Tokushima Vortis have jointly committed to promoting anti-doping awareness and the values of sportsmanship—fairness and integrity—since the 2019 season. For the 2026/27 season, the 'FAIR PRIDE' logo will be displayed on the team’s uniform pants.

This season’s uniform design is inspired by the traditional Japanese 'Shippo' pattern, created by interlocking the team’s 'V' motif. The design symbolizes enduring human connections, harmony, prosperity, and the strong bond between the team, its fans, supporters, and the local community.

Fairness in sports is sustained through mutual trust and respect. Upholding fairness fosters respect for opponents and strengthens ties with supporters and the community. These values extend beyond sports, contributing to a society built on mutual respect.

Together with Tokushima Vortis, JADA will continue to promote the fundamental spirit of fairness in sports through the 'FAIR PRIDE' campaign. We aim to protect the true value of sports born in fair and clean environments, and to build a just and vibrant society that transcends football and sports as a whole.

Tokushima Vortis Official Website

What is FAIR PRIDE?

Launched by JADA in December 2018, 'FAIR PRIDE' aims to communicate the principles of anti-doping in a more relatable way to sports and society, transforming it into a social movement. The heart-shaped emblem, resembling an unpolished gemstone, represents the 'original fairness' that underpins sports. The aqua color (Fair Blue) symbolizes the sky that spreads equally over all people, embodying the concept of 'fairness'.

FAIR PRIDE

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン