NONFICTION Opens Fourth Store in Japan at Nagoya's New Luxury Mall "HAERA"

NONFICTION, a lifestyle fragrance brand that expresses inner strength through scent, opened its fourth store in Japan on Thursday, June 11, 2026, at "HAERA," a new luxury mall in Nagoya. This marks the brand's fourth store in Japan, following openings in Tokyo, Osaka, and Kobe.

HAERA, drawing attention as Nagoya's new landmark, is a commercial facility conceptualized as a "PUBLIC MUSEUM," where shopping, lifestyle, dining, and culture converge to create new value. At this location, NONFICTION embodies its brand philosophy of finding inspiration in daily life through scent and rituals, offering a sensory experience unique to the brand.

The Nagoya HAERA store, the fourth in Japan, was realized through a collaboration with "Schemata Architects," a design firm led by architect Jo Nagasaka, known for his approach to exploring the essence of materials and space.

The core aesthetic of this store lies in the regeneration of aged wood. Keyaki wood, carefully preserved for many years, has been adopted as the primary material, incorporating its weathered texture, grain, and the unique expressions of time-worn materials throughout the space. The minimalist design, reinterpreting the time embedded in materials with contemporary sensibility, elevates the space to NONFICTION's signature refined aesthetic. A sink boldly carved from a Keyaki log is placed in the center of the store. The use of Keyaki wood for major fixtures such as wall shelves and display tables brings a quiet, profound mood to the entire space.

At the Nagoya HAERA store, customers can experience a variety of products that enrich daily rituals, including NONFICTION's signature fragrances, as well as body, hair, and home ritual items. In resonance with HAERA's "PUBLIC MUSEUM" identity, the store also features craft works and objects created in collaboration with Korean artists. Through a space where scent, materials, and art intersect, the store aims to deliver new senses and inspiration into everyday life.

Opening Commemorative Promotion

To celebrate the store's opening, the Nagoya HAERA store will be offering special promotions for customers.

- EDP 3-Type Trial Kit

Customers who purchase a 100ml Eau de Parfum will receive a trial kit of three different Eau de Parfum fragrances.

- Essential Tote Bag

Customers who spend ¥25,000 or more (including tax) will receive a NONFICTION Essential Tote Bag.

*Limited quantity, available while supplies last.

【NONFICTION Nagoya HAERA】

Address: 1F 106, 3-25-1 Nishiki, Naka-ku, Nagoya, Aichi 460-0003

TEL: 052-485-4600

Business Hours: 10:00 - 20:00

*From June 11 (Thu) to June 14 (Sun), the entire facility will operate on a reservation-only basis for entry. General operations will begin on June 15 (Mon).

【About NONFICTION】

NONFICTION is a lifestyle fragrance brand founded in Seoul, South Korea, in 2019. Created for moments of introspection, the brand offers products that complete the daily cycle from waking to sleeping, including perfumes that create a mysterious and unique mood based on carefully selected ingredients and delicate perfumery, as well as body care products that make the beginning and end of the day more mindful. If fiction is a door to a world of imagination, nonfiction is a mirror reflecting the essence of a story, and NONFICTION's products support one's own narrative through the most private moments of daily life.

https://jp.nonfiction.com/

@official.nonfiction

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