Coffee 'Bewitching Fruit' Infused with Real Strawberries Wins Award at Japan's Largest Premium Food Exhibition '39th Gourmet Show Spring 2026' New Product Contest! Drip Bags and Roasted Beans Released by Hashimoto Coffee!

Hashimoto Coffee LLC (Kyoto Roastery: Kyoto Prefecture) announces that its coffee brand 'Bewitching Fruit,' made by slowly infusing coffee beans with real strawberries, has won an award at the 39th Gourmet Show Spring 2026 New Product Contest.

Official Website: https://hashimotocoffee.jp/

◆ Awarded at the 39th Gourmet Show Spring 2026 New Product Contest

The '39th Gourmet Show Spring 2026,' Japan's largest premium food exhibition held at Tokyo Big Sight, featured over 400 exhibitors and attracted approximately 36,000 industry professionals.

At the New Product Contest held at the venue, Hashimoto Coffee Kyoto Roastery's 'Bewitching Fruit' received the Special Jury Award.

◆ Bewitching Coffee Infused with Real Strawberries

'Bewitching Fruit' is a specially crafted coffee where green coffee beans are slowly steeped in real strawberry fruit, allowing the fruit's natural aroma to permeate. This method is completely different from conventional flavored coffees, as it uses no artificial flavors, and the real fruit components penetrate deep into the core of the beans.

The packaging design is also carefully considered, offering a new coffee experience perfect for gifts.

◆ Product Lineup

・Products available on the official online store

◇ Gift Package (6 Drip Bags)

A popular set that even first-time customers can easily enjoy. A classic product perfect for souvenirs and gifts.

2,979 yen (tax included)

◇ Gift Package (Roasted Beans 100g)

When brewed with a hand drip, the elegant strawberry aroma fills the room. A special experience at home for coffee lovers.

3,979 yen (tax included)

・For retailers: Wholesale lineup

Available in small lots. Even small shops can introduce it. If you wish to apply for free samples, consult about handling, or discuss business, please feel free to contact us.

https://forms.gle/ALGtRUNW2M64v9we7

Product Name

Suggested Retail Price (tax included)

Drip Bag Single

498 yen

Gift Package (3 Drip Bags)

1,494 yen

Gift Package (6 Drip Bags)

2,979 yen

・For cafes and restaurants: Commercial roasted beans

Commercial roasted beans are available in small lots. Even small cafes can introduce them. In addition to adding to existing coffee menus, we also offer free support for introducing specialty coffee for the first time. If you wish to apply for free samples, consult about handling, or discuss business, please feel free to contact us.

https://forms.gle/ALGtRUNW2M64v9we7

◆ Hashimoto Coffee Overview

Hashimoto Coffee is a Kyoto-based coffee roastery that values "authentic aromas" and "new experiences." We roast rare green beans from around the world with high technology. We deliver surprising and delicious coffee.

General Producer / Roaster Sota Hashimoto

Accumulated extensive experience in extraction, roasting, sourcing, and cupping at a famous Kyoto shop, learning the depths of specialty coffee. During this time, he encountered a completely new type of coffee bean made with real fruit and was deeply impressed. He established Hashimoto Coffee to share the deliciousness and joy of new coffee with many people.

Company Profile

Company Name: Hashimoto Coffee LLC

Kyoto Roastery: 35-7 Yawata Genji-gaito, Yawata City, Kyoto Prefecture

Online Store: https://hashimotocoffee.jp/

Instagram: https://instagram.com/hashimoto_roast

X (formerly Twitter): https://x.com/hashimoto_roast

Business Activities: Planning, manufacturing, and sales of specialty coffee products, sales of commercial roasted beans

Contact: https://forms.gle/ALGtRUNW2M64v9we7