We are now accepting applications for our first round of franchise owners.

About eyebrow salon Mond We are an eyebrow salon born with the goal of 'providing an opportunity to encounter confidence and a new self through eyebrows.' Operating mainly in Tokyo, we have pursued technical excellence, customer service, and a comfortable space, resulting in over 15,000 customers visiting us in the last year. We aim not just to be a salon that trims eyebrows, but to deliver an experience that makes our customers' daily lives a little more positive. Supported by many customers who resonate with this vision, we continue to grow.

Why is Mond chosen by so many customers? In recent years, the beauty industry has faced many challenges, such as difficulty in recruiting talent, rising advertising costs, and low staff retention rates. Amidst this, Mond has continued to pursue both 'customer satisfaction' and 'store profitability.' By establishing not only technical skills but also customer service design that leads to repeat visits, mechanisms for natural word-of-mouth, SNS-based customer acquisition funnels, and training systems where even inexperienced staff can grow, we have become a brand visited by over 15,000 customers in the last year.

Two backgrounds for starting franchise recruitment Since our founding, Mond has focused on building an operating model that continues to be chosen by customers, rather than just expanding the number of stores. There are two reasons for starting franchise recruitment for nationwide expansion: 1. Establishment of an operating model chosen by over 15,000 people We have refined our SNS customer acquisition funnels, repeat-focused service design, word-of-mouth mechanisms, and customer-satisfaction-oriented store management. We will now provide this know-how to franchise owners to build a reproducible store model nationwide. 2. Building a system that can be operated with a small number of people Recruitment and retention are major issues in the beauty industry. By standardizing treatment processes, implementing training for inexperienced staff, manualizing service flows, and providing SNS templates, we have designed a model that is easy to operate with a small team, making it accessible even for those without experience in the beauty industry.

Support from Mond Headquarters Mond provides consistent support from before opening to after opening, including market analysis, site selection, business planning, recruitment support, technical and service training, SNS support, sales analysis, and management consulting.

Future Outlook Our core philosophy remains the same: 'Create stores that customers continue to choose.' We aim to reach 100 stores nationwide over the next three years, expanding into major areas as a community-based eyebrow salon brand.

FACT BOX

  • Source: PR TIMES
  • Category: business_expansion
  • Organizations: Mond