Ajinomoto AGF Releases New Web Video Featuring Official Character 'Beenta-kun' and Launches Share Campaign

Ajinomoto AGF Co., Ltd. (President and Representative Director: Norihito Shimamoto; hereinafter 'Ajinomoto AGF') released a new web video featuring the official character 'Beenta-kun' on the Ajinomoto AGF official YouTube channel on May 29, 2026. In addition, the company is holding the 'Share Your Everyday Fu Campaign,' inviting people to share their moments of relaxation.

Ajinomoto AGF aims to contribute to both physical and mental well-being under the corporate slogan, 'Itsudemo, Fu.' (Always, Exhale).

The new web video showcases Beenta-kun, aiming to deliver moments of peace and positivity by taking a relaxing break with a favorite cup of coffee during daily routines. Set to the original song 'Itsudemo, Fu.', the video depicts Beenta-kun and his friends sharing the values of the 3Rs (Relax, Reset, and Refresh) through beverages like coffee.

The current participatory campaign encourages people to share their daily 'Fu' moments. Alongside the video release, the company aims to foster empathy for the importance of taking a relaxing break.

Ajinomoto AGF continues to strive to be an essential company that contributes to mental health and a society filled with 'Fu' moments.

Web Video Overview Title: 'Itsudemo, Fu.' (70 seconds) Release Date: May 29, 2026

About the Official Character 'Beenta-kun' Beenta-kun is a coffee spirit with a large, coffee-bean-shaped head. His mission is to deliver happy moments to everyone through coffee.

'Share Your Everyday Fu Campaign' Overview Campaign Period: May 1, 2026 (Fri) 11:00 AM to June 30, 2026 (Tue) 11:59 PM Prizes: 'Blendy' Stick Tochiotome Ore (7 sticks) and 'Blendy' Stick Hokkaido Milk Café Au Lait (7 sticks)