Ajinomoto AGF Launches Second Year of 'Miyagi Heart-Dancing My Bottle' Campaign in Partnership with Miyagi Zero Carbon Challenge 2050

Ajinomoto AGF, Inc. (President: Norihito Shimamoto), dedicated to contributing to 'health of mind and body,' will launch the 'Miyagi Heart-Dancing My Bottle' campaign starting June 1, 2026, as part of a joint project with the Miyagi Zero Carbon Challenge 2050 Council. This marks the second year of the campaign, which has been expanded to further encourage the use of personal bottles. Miyagi Prefecture has formulated the 'Miyagi Zero Carbon Challenge 2050 Strategy' to achieve net-zero CO2 emissions by 2050. Ajinomoto AGF has been promoting the daily use of personal bottles through its 'Blendy®' My Bottle Stick series, which reduces plastic usage by approximately 88% and dissolves easily in water. In support of Miyagi's decarbonization efforts, the company joined the council in October 2024. This year, to further promote personal bottle usage, the company has prepared bottle holders and bottle usage sets. The number of winners has been increased from 100 last year to 150, and awareness activities and giveaway campaigns will be held at supermarkets throughout the prefecture.