Highway PA Transformed into an 'Arida Tourism Hub'! 'Arida Wide-area Tourism Campaign' to be Held on May 24, Featuring Dinosaur Skeletal Models and Specialty Prize Draws

The Arida Regional Collaboration Council (comprising Arida City, Yuasa Town, Hirokawa Town, Aridagawa Town, Arida Tourism Product Center Co., Ltd., and the Arida Promotion Bureau) will host the 'Arida Wide-area Tourism Campaign' on May 24, 2026, at the Kibi-Yuasa Parking Area (PA) upbound on the Yuasa-Gobo Road to showcase the region's tourism resources and specialty products to highway users.

The campaign offers a variety of free content for drivers, tourists, and families stopping at the PA, including tourism information through brochures and PR panels, an exhibit of the 'Wakayamasaurus' dinosaur skeletal model, appearances by regional mascots, prize draws for local specialties, and product sales.

Event Overview Event Name: Arida Wide-area Tourism Campaign Date/Time: May 24, 2026 (Sun), 13:00-17:00 (Rain or shine; postponed to May 31 in case of severe weather) Venue: Kibi-Yuasa PA Upbound, Yuasa-Gobo Road Organizer: Arida Regional Collaboration Council Admission: Free

Main Content & Highlights 1. One-stop Tourism Information: Free brochure distribution and PR panel displays. 2. 'Wakayamasaurus' Skeletal Exhibit: Up-close viewing of the dinosaur model found in Wakayama Prefecture. 3. Regional Mascots: Appearances by Yu-a-chan, Inamu, and Aririn. 4. Prize Draw: Participants can join by following and reposting the council's Instagram or TikTok for a chance to win local specialties. 5. Product Sales: Local goods such as Japanese pepper (sansho) and mandarin orange juice available for purchase.