[Koshigaya City, Saitama] Crowdfunding campaign launched for 'Asagi Ruma' VTuber project to promote Koshigaya City

Koshigaya City has established the brand message 'Water-Play City KOSHIGAYA' and is promoting a city branding strategy to create regional value and effectively share it both inside and outside the city.

A crowdfunding campaign is currently underway for the 'Asagi Ruma' VTuber project, which aims to share the city's appeal.

The city has appointed Asagi Ruma as a 'Koshigaya My OSHI Crew' member, a citizen ambassador program where people work together to promote the region's attractions.

The character is scheduled to debut around July, following the conclusion of the crowdfunding.

Crowdfunding Overview [Period] May 9, 2026 (Sat) – June 30, 2026 (Wed) [Target Amount] 1.5 million yen [Scheduled Debut] Around July 2026

Mayor's Message We have established the brand message 'Water-Play City KOSHIGAYA,' promoting our waterfront landscapes—including five first-class rivers and 'Sakura Lake' in Koshigaya Lake Town—as well as the vibrant lifestyles of the citizens who live and work here.

Local VTubers offer entertainment value, target the younger generation who hold the city's future, and create impactful opportunities for people to engage with the city. We have high expectations for the role as a 'Koshigaya My OSHI Crew' member and support the project to achieve its goals.

Reference: 1. Who is Asagi Ruma? Asagi Ruma is a spirit VTuber character inspired by Koshigaya’s traditional 'Koshigaya Daruma.' An existence that long watched over people's wishes, it has newly awakened in the digital world. Driven by the desire to 'see things for myself,' it will introduce the streets, people, gourmet food, and culture of Koshigaya, sharing its charm with the region, the nation, and the world.

2. Asagi Ruma is a member of the Koshigaya Citizen Ambassador 'OSHI Crew.' Asagi Ruma is an official ambassador appointed to the 'Koshigaya My OSHI Crew' regional promotion project. As a VTuber familiar to the digital-native generation, it continues to broadcast various attractions of Koshigaya—including tourism, culture, and cuisine—via the internet.

3. Crowdfunding Details Managed by LUZ Co., Ltd. (based in Koshigaya City), this crowdfunding aims to raise initial funds for character design, Live2D modeling, video production, streaming environment setup, PR activities, and merchandise for supporters.