Koshigaya City, Saitama Launches 'Spo-Machi PLUS' Initiative

Koshigaya City will launch the 'Spo-Machi PLUS' initiative in collaboration with the Koshigaya City Tourism Association and the Koshigaya Chamber of Commerce, creating a connection between professional sports teams and local businesses within the city.

A dedicated website promoting local stores that support professional sports will be established within the Koshigaya City Tourism Association. By leveraging opportunities for sports viewing, the project aims to encourage active consumer spending and enhance repeat visitation by connecting more people with the city’s diverse attractions, thereby promoting sustained economic revitalization.

We are now announcing the launch of recruitment for local businesses willing to support professional sports and help energize the Spo-Machi PLUS initiative.

Overview of the Spo-Machi PLUS Initiative

※ Spo-Machi PLUS: The name conveys the idea of 'Sports × (multiplied by) town development,' adding the excitement of professional sports to everyday shopping experiences.

Project Objectives

The initiative aims to stimulate the local economy by encouraging spectators to visit city businesses before and after professional sports games, promoting active consumption through dining and shopping.

Additionally, by using engagement with professional sports as a catalyst, the project seeks to deepen public appreciation of Koshigaya’s diverse local charms and increase the desire for repeat visits, supporting sustained regional economic growth.

Division of Roles Among the Three Parties

(1) Koshigaya City: Overall coordination, public outreach, and recruitment of participating local businesses

(2) Koshigaya City Tourism Association (General Incorporated Association): Website development and operation

(3) Koshigaya Chamber of Commerce: Public awareness and promotion

Implementation Plan

(1) Participating stores will be encouraged to develop and offer unique services such as new menu items or discount programs.

(2) A website featuring local businesses supporting professional sports will be launched on the Koshigaya City Tourism Association’s platform.

(3) On game days, promotional cards introducing the Spo-Machi PLUS initiative will be distributed to attendees.

※ In the future, the city plans to explore further collaboration with professional sports teams, enhanced promotion among participating stores, and potential expansion of the initiative.

Spo-Machi PLUS Initiative Concept Diagram

Schedule and Recruitment Details

Recruitment of Participating Stores

(1) Eligibility: Businesses located within Koshigaya City

(2) Start Date: Tuesday, September 1, 2026 (Reiwa 8)

(3) Application Method: Submit application forms to the Economic Promotion Division, Koshigaya City

(4) Outreach Methods: Koshigaya City’s September municipal newsletter 'Koshigaya,' official website, City Mail, and official social media accounts

Website Launch and Project Start Date

Saturday, October 3, 2026 (Reiwa 8) — coinciding with the home opener of the Koshigaya Alphaers

City Official Website

【Inquiries】

Public Relations and City Promotion Section, Mayor's Office

Phone: 048-963-9117