Daiko Printing Co., Ltd. (Headquarters: Osaka; CEO: Takahiko Takamoto), a provider of printing and original merchandise services, has announced that its brand 'PhotoGoods' will exhibit at the 'London Dog Festival 2026 in Tokyo Big Sight' on June 21, 2026. The company aims to apply its expertise in creating original trading cards—honed through years of success in youth sports—to the pet market, offering pet owners a unique way to preserve memories.

Founded in 1947, Daiko Printing has deep roots in the sports community, including a 12-year sponsorship of national youth baseball tournaments and a Calbee-authorized custom card service. Observing the growing perception of pets as integral family members, the company decided to introduce its 'photo-to-card' concept to dog lovers. Much like how young athletes trade cards to foster connection, Daiko Printing proposes a new form of communication where pet owners showcase and exchange 'Pet Original Cards' at cafes or parks.

The London Dog Festival is one of Japan's largest pet events, historically attracting over 43,000 visitors. At the PhotoGoods booth, attendees can use their smartphones to design professional-grade merchandise on the spot. Key offerings include:

- Pet Original Cards (Set of 8): High-quality trading cards featuring the dog’s photo, name, breed, and birthday (Starting from 1,900 JPY). - Foil-Stamped Cards: Premium cards with elegant metallic finishes (1,500 JPY). - Acrylic Stands: Custom interior decor featuring pet portraits (2,000 JPY).

These products utilize professional printing techniques, including double-sided full-color printing and gloss PP coating for durability. Moving forward, Daiko Printing intends to use this exhibition as a springboard to fully enter the pet sector, creating new 'emotional value' through high-quality printed goods that celebrate the bond between owners and their pets.

FACT BOX

  • Source: PR TIMES
  • Category: 新規事業展開・Event出展