Pioneering Korean Trends: '2026 K-LIFESTYLE' to be Held! Acquire Advance Information on New Products, Including Unreleased Items in Japan, via Online (30 Companies) from June 23-26 & Offline in Shinagawa (12 Companies, aT Collaboration) on September 1

KOTRA (Korea Trade-Investment Promotion Agency) is pleased to announce the "2026 K-LIFESTYLE in Tokyo," a unique platform project designed to support the market entry of promising Korean consumer goods (cosmetics and daily necessities) into Japan, aligning with the evolving consumer trends in the Japanese market.

2026 K-Lifestyle in Tokyo

This project will introduce notable Korean brands poised to lead the next generation of trends, starting with business meetings for [First Phase: 30 companies exhibiting online from June 23-26], followed by [Second Phase: 12 companies visiting Japan on September 1], totaling approximately 40 companies. Furthermore, the offline event in the second phase will be held in collaboration with the Korea Agro-Fisheries & Food Trade Corporation (aT)'s "Tokyo K-Food Fair+" on a government-wide basis. We offer a large-scale matching opportunity for buyers to discover the latest Korean trends from multiple perspectives, tailored to their sourcing needs and styles.

All events are free of charge and include interpretation services, allowing participants to engage with confidence without language barriers.

[First Phase] June 23 (Tue) - June 26 (Fri): Online Product Inquiry & Matching (30 Selected Companies) This is the ideal stage for buyers who wish to check the latest trends easily and broadly. We have carefully selected 30 promising Korean cosmetic and daily necessities companies aiming for market entry into Japan. Products will be widely showcased through directories and lists, enabling buyers to have pinpoint online meetings with companies of interest from their offices.

Image of products for online business meetings at 2026 K-Lifestyle in Tokyo (Cosmetics)

Image of products for online business meetings at 2026 K-Lifestyle in Tokyo (Daily Necessities)

[Second Phase] September 1 (Tue): In-Person Exhibition and Business Meetings at Shinagawa Prince Hotel (12 Elite Companies)

This stage features 12 elite companies, entirely different from the 30 in the first phase, who are seriously focusing on entering the Japanese market and will visit Japan in person. In collaboration with the aT-hosted "Tokyo K-Food Fair+" at the same venue, we will create a space that comprehensively covers the latest Korean lifestyle, encompassing both food and daily living. September 1 (Tue) B2B Export Business Meeting & Product Exhibition [Main Business Day]: This provides a platform for in-depth business negotiations with overseas transaction representatives from Korean companies who have visited Japan, allowing participants to physically examine products, their textures, scents, and usability.

This event is an unmissable opportunity for buyers, retailers, and distributors who want to experience the cutting edge of Korean trends and handle highly unique products.

Don't miss this chance to discover Korea's latest trends and the next big items.

Offline Business Meeting Companies for 2026 K-Lifestyle in Tokyo in Collaboration with aT Event: 12 Companies

[Event Overview] Event Name: K-LIFESTYLE in Tokyo 2026 (in collaboration with aT's "Tokyo K-Food Fair+")

Dates: [First Phase: 30 Companies Online (KOTRA Exclusive)] June 23 (Tue) - June 26 (Fri), 2026

[Second Phase: 12 Companies Visiting Offline (aT Event Collaboration)] September 1 (Tue), 2026

Location: Shinagawa Prince Hotel, Annex Tower 5F, "Prince Hall" 4-10-30 Takanawa, Minato-ku, Tokyo 108-8611, Japan

Items: Korean cosmetics, daily necessities, food tech, functional kitchenware, etc. *Food products will be concurrently held in the aT area.

Participation Fee: Free (Interpretation provided)

[Application and Details] KOTRA Website http://kotra-event.jp/34636.html

(Updated as needed)

*About KOTRA (Korea Trade-Investment Promotion Agency): Established in 1962, KOTRA is South Korea's trade and investment promotion organization. It has 129 branches in 84 countries. In Japan, KOTRA operates trade centers in Tokyo, Osaka, Nagoya, and Fukuoka, actively contributing to the expansion of bilateral business through events like business exchange meetings and exhibitions.