Children Immerse Themselves in Finger Crafts and Pretend Play Without Coercion: Digital Detox Cardboard Dinosaur Craft Kit Experience at Battle Dinosaur Free School on July 9th & September @ Machida

Fuji Packing Paperware Co., Ltd. (Setagaya Ward, Tokyo) will cooperate with an experiential event hosted by "Minna no Ibasyo Nukunuku" (Everyone's Place Nukunuku), an organization working to create spaces for children in Machida City. On July 9, 2026 (Thu), they will hold a craft workshop for children attending the free school "Tankyu Free School Machilab" using the cardboard craft kit "Battle Dinosaur."

This event is structured as a single program that includes not only the craft experience but also "pretend play" using the completed dinosaurs.

In an era where digital devices like smartphones, tablets, and game consoles are readily available, the objective is to create time for children to naturally disconnect from digital devices through "real-world crafting" and "playing with friends."

Background: Declining Age of Digital Use and the "Real Experiences" Children Need

Smartphones and tablet devices have become an integral part of children's daily lives.

A survey on the internet usage environment for youth in fiscal year 2025, published by the Ministry of Health, Labour and Welfare, revealed that 99.0% of all youth and 98.5% of elementary school students aged 10 and above use the internet, with 78.5% using smartphones as their primary device.

While digital devices are indispensable for learning and information gathering, issues such as disrupted daily routines and lack of communication due to prolonged use have been pointed out as societal challenges.

However, simply forcing children to "stop" or "reduce" their smartphone and game usage does not lead to a fundamental solution.

At Fuji Packing Paperware Co., Ltd., they believe that increasing opportunities for engaging experiences outside of digital media, rather than "denying digital devices," leads to natural digital detox.

In this workshop, participants will not only assemble the "Battle Dinosaur" cardboard craft kit but also engage in "pretend play" where they embody the dinosaurs, providing children with time for immersive, real-world play.

Beyond Just Crafting: "Pretend Play" is Also Part of the Experience

The "Battle Dinosaur" is not a craft kit with completion as its sole goal.

Its unique feature is that children can enjoy "pretend play" by battling with friends using the dinosaurs they assemble themselves, or by role-playing as dinosaurs.

In recent years, pretend play has gained attention in the fields of education and developmental psychology, as it is expected to foster creativity, communication skills, self-expression, and planning abilities through activities such as assigning roles, considering interactions with others, and creating stories.

Children use their fingertips for crafting and then become engrossed in playing with friends after completion.

This entire sequence of experiences is considered an initiative that naturally draws children away from digital devices and achieves "digital detox without coercion."

Collaboration with a Free School

"Tankyu Free School Machilab," which will participate in this event, is a free school that practices learning that values each child's individuality and interests.

Furthermore, "Minna no Ibasyo Nukunuku," the organizer of this event, is based in Machida City and continuously engages in creating spaces for children and community interaction activities.

This workshop came to fruition through the shared vision of "Minna no Ibasyo Nukunuku," which aims to provide children with time to be passionate about things other than digital media, and Fuji Packing Paperware Co., Ltd.'s desire to convey "the importance of time away from digital devices."

Local organizations, a free school, and a company will collaborate, leveraging their respective strengths to offer a new experiential space for children.

Thoughts from Cooperating Company, Fuji Packing Paperware Co., Ltd.

Fuji Packing Paperware Co., Ltd. continues its activities to convey "the importance of time away from digital devices" and "the joy of playing with familiar materials" to children.

This stems from the feelings of Representative Director Yoshihiro Matsukura, who experienced this through raising his own children.

Matsukura is currently a father raising children in the 6th and 4th grades.

In daily life, he often felt the need to "create more opportunities for them to interact with real things" as their time spent with tablets and games increased year by year.

He believes that many parents likely share similar sentiments.

On the other hand, the company does not hold a negative view of digital technology itself.

In the coming era of advancing AI and digital technology, these will be indispensable tools for children.

Therefore, they want to offer children and parents the option of "having fun with activities other than digital ones."

The cardboard craft kit "Battle Dinosaur" was born out of such aspirations.

Using fingertips for crafting, playing with friends with the completed dinosaurs, and naturally sparking conversations.

They hope that such experiences will foster children's creativity and communication skills, leading to "digital detox without coercion."

They agreed to cooperate with this event out of shared admiration for the philosophy and activities of "Minna no Ibasyo Nukunuku."

Going forward, Fuji Packing Paperware Co., Ltd. will continue to promote the potential of cardboard not just as a "material for packaging" but as a "material that connects people and fosters children's creativity" within the community.

Event Overview

Event Name Cardboard Dinosaur Craft Kit "Battle Dinosaur" Workshop

Date and Time July 9, 2026 (Thu)

Venue Minna no Ibasyo Nukunuku 2893-9 Kamikoyamada-cho, Machida City, Tokyo

Organizer Minna no Ibasyo Nukunuku

Cooperation Fuji Packing Paperware Co., Ltd.

Target Audience Children and staff of Tankyu Free School Machilab

Content

- Assembly experience of the cardboard craft kit "Battle Dinosaur"

- Free coloring and artwork

- "Pretend Play" and "Dinosaur Battles" using the completed dinosaurs

- Interaction program for children

Product Overview

Product Name Cardboard Craft Kit "Battle Dinosaur"

Sale Price 1,300 yen (excluding tax)

Target Age 6 years and older

Assembly Time Approximately 30-60 minutes

Materials Used Cardboard

Required Items Water-soluble glue

Sales Site https://lifeleisure.official.ec/

About Fuji Packing Paperware Co., Ltd.

Fuji Packing Paperware Co., Ltd. is a cardboard product manufacturer headquartered in Setagaya Ward, Tokyo.

Utilizing the technology cultivated in the manufacturing and processing of packaging materials, they are engaged in product development and social contribution activities that expand the possibilities of cardboard beyond logistics materials to include education, play, and community interaction.

"Connecting people with cardboard."

Under this philosophy, they aim to foster children's creativity through manufacturing and provide new value to the local community.

Inquiries Regarding the Event

Minna no Ibasyo Nukunuku

Contact: Masumi Aiba

Mail: [email protected]

Web: https://www.nukunuku-machida.com/

Inquiries Regarding This Release and Product

Fuji Packing Paperware Co., Ltd.

Contact: Yoshihiro Matsukura

Mail: [email protected]

Address: 4-1-10 Kinuta, Setagaya Ward, Tokyo

Web: https://lifeleisure.official.ec/