Odawara City, Kanagawa Prefecture Achieves Record-Breaking Tourism Numbers for the Fourth Consecutive Year in 2025

Based on a survey by Kanagawa Prefecture, Odawara City has recorded the highest-ever inbound tourist numbers and total tourism spending for the fiscal year 2025.

Inbound Tourist Numbers

8,966,462 visitors (approximately 8.97 million) ※ Year-on-year: 107.0%, an increase of about 590,000 visitors

Total Tourism Spending

JPY 39,201,789,000 (approximately JPY 39.2 billion) ※ Year-on-year: 103.6%, an increase of about JPY 1.4 billion

Factors for Growth

Events such as the 'Oden Festival' (October) held at Odawara Castle Site Park attracted strong attendance. Additionally, the newly launched 'Local Food Market' (September) drew large crowds, contributing to increased visitor numbers.

Favorable plum blossom conditions led to higher attendance at the 'Plum Festival' compared to the previous year.

The Odawara-juku Nayami Exchange Center reopened in August after seismic retrofitting and renovation. Through new programs and promotion of 'town-walking tourism,' it achieved higher visitor numbers than before the renovation.

Inquiries

Odawara City Economic Affairs Department, Tourism Division (0465-33-1521)