Summer-Limited New Sensation Wasa-Beef! Potato Chips with a Refreshing, Sharp "Tsun-Piri" Sensation, "Summer Limited! Salt Wasa-Beef," Now Available!

(Image is for illustrative purposes.)

Yama-ho Seika Co., Ltd. (Head Office: Kawaguchi City, Saitama Prefecture, President: Satoshi Kanda) will release the potato chips "Summer Limited! Salt Wasa-Beef" for a limited time at convenience stores nationwide starting July 13, 2026.

A must-try for Wasa-Beef fans! Experience a new sensation and the savory taste of beef!

As summer truly arrives and temperatures rise, appetite tends to decrease, leading to increased demand for ice cream and refreshing beverages. In the snack category, there's a trend towards refreshing flavors that help alleviate the heat.

Therefore, we've focused on wasabi, known for its sharp, refreshing spiciness that can be enjoyed even in summer, and are releasing a summer-limited flavor of Yama-ho Seika's long-selling brand, "Wasa-Beef"!

In January 2026, we released "Super Dimensional Wasa-Beef," which not only enhanced the spiciness but also improved the overall taste, receiving great satisfaction from many customers. This time, we are launching the long-awaited summer version of Wasa-Beef, so please enjoy its exhilarating flavor!!

Try comparing it with the regular Wasa-Beef as a summer snack with beer! (Image is for illustrative purposes.)

[Product Details]

Product Name: Potato Chips Summer Limited! Salt Wasa-Beef

Contents: 50g

Suggested Retail Price: 180 yen

Release Date: July 13, 2026 (Mon)

Retailer: Limited release at convenience stores

Sales Area: Nationwide

*Availability may vary by company and store.

Product Name: Potato Chips Wasa-Beef

Contents: 50g

Suggested Retail Price: 160 yen

*Prices may vary by retailer.

Retailer: General retailers nationwide

Sales Area: Nationwide

*Availability may vary by company and store.

[Yama-ho Seika Co., Ltd.: Overview]

Corporate Message: A company that turns children into adults and adults into children. ■ Company Name: Yama-ho Seika Co., Ltd. ■ Location (Head Office): 3-1-19 Namiki, Kawaguchi City, Saitama Prefecture, Daiichi Eishin Bldg. 4F ■ Established: September 1953 ■ President: Satoshi Kanda ■ Yama-ho Seika Homepage: https://www.8044.jp/