Shining a Light on the Land of Sunshine: Announcement of the Okayama Terashitai PR Office

Okayama Prefecture is pleased to announce the establishment of the 'Okayama Terashitai PR Office' within Sunny Side Up Inc., starting in May 2026, to share the prefecture's charms—from classic landmarks and local specialties to hidden gems—with the entire country. Known as the 'Land of Sunshine,' Okayama enjoys a mild climate, abundant nature, and unique local cultures in every region. Beyond its famous gourmet food, the prefecture is packed with content gaining attention in sports, art, experiences, and tourism. The PR office will focus on these multifaceted attractions and promote them nationwide throughout the year. The office will assist media with research, interviews, and information gathering, providing quick coordination and necessary materials. Okayama is located in the heart of the Chugoku region, offering delicious fruits and Seto Inland Sea seafood. It is home to professional sports teams, with passionate support for soccer and basketball. Famous sites include the Okayama Korakuen Garden, the Kurashiki Bikan Historical Quarter, and the Mimasaka Three Hot Springs. The Bizen area features the 'Home of Bizen Ware' and iconic cultural spots like Okayama Castle. The Bitchu area is known for the historic Kurashiki Bikan district and its world-renowned denim industry. The Mimasaka area offers the Mimasaka Three Hot Springs, the majestic panorama of Hiruzen Highlands, and cultural spots like the Nagi MOCA. Key 2026 topics include free admission to Okayama Castle for elementary and junior high students, the entry of Tryhoop Okayama into the new B.ONE league, and the inaugural Setouchi Industrial Art Festival in autumn 2026.