Japan Marketing Academy Announces 6 Nominees for the '2026 Marketing Book of the Year'

The Japan Marketing Academy (Chairman: Hidehiko Nishikawa) has announced the six nominees for the 9th 'Marketing Book of the Year 2026'.

Members of the Japan Marketing Academy, comprising over 3,000 researchers and practitioners with deep expertise in marketing, cast their votes.

The first round of voting targeted original marketing-related books (including textbooks, excluding translations) published in Japan between April 1, 2025, and March 31, 2026. The top six books by vote count were selected as nominees.

In the second round of voting, academy members will vote on the nominees to determine the 'Marketing Book of the Year 2026'. The results and the awards ceremony (for the Grand Prize and Runners-up, i.e., Best 3) will be held at the Marketing Conference scheduled for October 25, 2026 (Sunday).

The six nominated works are as follows:

- 'Sustainable Marketing: Consumer Behavior and Market Response in the SDGs Era' (Edited by Takaho Ueda, Saori Kanno, Yoshihisa Kaneko, Reo Fukuda; Yuhikaku, Nov 2025) - 'Dialogue and Innovation: Design Behavior and Market Creation through Dialogue' (Author: Akimitsu Hirota; Chuo Keizai-sha, Oct 2025) - 'Regional Revitalization Marketing and SDGs' (Edited by Yukiko Yamaguchi, Keisuke Suyama, Junji Nishimura, Hiroshi Tanaka; Chuo Keizai-sha, Mar 2026) - 'Consumer Behavior in the Digital Economy: Emergence of New Consumption and Marketing Response' (Edited by Yukihiro Aoki, Takuya Nomura; Yuhikaku, Feb 2026) - 'Consumer "Happiness" in Brand Communities: Can "Having Peers" Make People and Companies "Happy"?' (Author: Yu Matsubara; Chikura Shobo, Dec 2025) - 'Marketing for the Turbulent Era' (Authors: Kenichiro Kuroiwa, Masaharu Suzuki, Keiko Kawamata; Doyukan, Feb 2026)