Paidy Joins Japan BNPL Service Association

The Japan BNPL Service Association (Location: Chiyoda-ku, Tokyo; Chairman: Shin Shibata; hereinafter 'BNPL Association') announced that Paidy Inc. (Headquarters: Minato-ku, Tokyo; CEO: Ryuji Kato; hereinafter 'Paidy') joined the BNPL Association as a full member on Thursday, May 28, 2026.

Including Paidy, the number of member companies now totals eight.

Background of Membership and Market Status In recent years, Buy Now Pay Later (BNPL) services in Japan have experienced rapid growth due to the expansion of the e-commerce market, the proliferation of digital payments, and increased demand for diverse payment options. Accordingly, there is growing emphasis on normalizing the market and protecting consumers, such as by developing environments where users can safely and securely use these services and formulating industry-wide rules to encourage appropriate usage.

The BNPL Association works to promote the healthy adoption and reliability of BNPL services by developing guidelines, collaborating with relevant government ministries, and conducting educational activities. By welcoming Paidy, a leading company in the Japanese BNPL market known for its unique '3, 6, and 12-time installment' payment plans, the association aims to further accelerate its initiatives to strengthen governance across the industry and realize a more secure and safe BNPL environment.