To celebrate the 50th anniversary of 'Yodo Ran Hikari', a new CM featuring comedian Eiji Kotouge and cooking enthusiast Remi Hirano has been released, creating buzz with its humorous interactions.
With the social mission of "contributing to the health and happiness of people through the activities of life," we are developing business in various areas related to "food," centering on four pillars: livestock feed, aquaculture feed, food (chicken eggs), and pet food.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
FAQ
Who has been appointed as the new CM character for the 50th anniversary of Yodo Ran Hikari, and what is his age this year?
Viking Kotouge, who turns 50 years old in 2026, has been appointed as the new CM character for the 50th anniversary of Yodo Ran Hikari.
What specific criticism does Viking Kotouge direct toward Remi Hirano's cooking style according to the article?
Viking Kotouge delivers furious retorts that label Remi Hirano's cooking as reckless, explicitly criticizing her approach as overly daring and potentially unsafe.
What are the four pillars of the company's food‑related business development as described in the article?
The company’s food‑related business development focuses on four pillars: livestock feed, aquaculture feed, food specifically chicken eggs, and pet food, all aimed at promoting health and happiness.
How does the organization define its social mission related to health and happiness, and which activities does it aim to support?
The organization defines its social mission as contributing to the health and happiness of people through daily life activities, and it aims to support activities such as livestock feeding, aquaculture feeding, chicken egg production, and pet food provision.
In what year does Viking Kotouge celebrate his 50th birthday, and what major brand anniversary coincides with his new role?
Viking Kotouge celebrates his 50th birthday in 2026, the same year that marks the 50th anniversary of the Yodo Ran Hikari brand for which he has become the new CM character.