Florist in bloom (Interflora Co., Ltd., represented by Hayato Sugano, based in Nagoya, Aichi) will release Hana Daruma Mikuji, a capsule toy combining flower language and music messages, on June 9, 2026. The product merges traditional Japanese luck culture with modern fan culture (oshi-katsu). It features palm-sized darumas in nine varieties (including one secret design) adorned with artificial flowers. Each fortune slip includes the flower's meaning, inspiring words or lyrics from musicians, and a Spotify code. By scanning the Spotify code on their smartphones, users can instantly listen to the songs associated with the messages. Sales will start at Hiyoshi Shrine in Kiyosu and the in bloom store in Nagoya. Interflora aims to expand this co-creation project to shrines, temples, live venues, and cafes nationwide, encouraging people to discover new favorite artists and colors through the luck of the draw.
FACT BOX
- Source: PR TIMES
- Category: business