ISEKADO (Nikenchaya Mochi Kado Honten Co., Ltd., Ise City, Mie Prefecture) will release the collaboration product "CRAFTDAYS SESSION IPA" as a standard item in the Ito-Yokado exclusive craft beer project "CRAFTDAYS" series. It will be available from Saturday, July 11, exclusively at Ito-Yokado, York Mart, York Foods, York Price, and Comfort Market.

About the Collaboration

Purpose and Background of the Collaboration:

"CRAFTDAYS," launched with the theme "Color your everyday with craft beer," is a project jointly undertaken by ISEKADO and Ito-Yokado Co., Ltd. with the aim of spreading the enjoyment of craft beer.

Product Overview

Product Name: CRAFTDAYS SESSION IPA

Beer Style: Session IPA

Alcohol Content: 4.5%

Volume: 350ml

Ingredients: Malted barley (manufactured in the USA, manufactured in the UK), hops

Retail Price: 398 yen (437 yen including tax)

Features: Features a refreshing aroma of hops reminiscent of citrus and tropical fruits.

It has a mild taste with suppressed bitterness and a light, easy-drinking finish.

With a clean aftertaste that pairs well with meals, it is also ideal for relaxing after work or for a daily drink.

Recipe Creator: Kazuho Seta

Brewery: Ise Kadoya Brewery Shimono Factory

Release Date and Sales Channels

Release Date: Saturday, July 11, 2026

Sales Locations: "Ito-Yokado," "York Mart," "York Foods," "York Price," and "Comfort Market" nationwide. *Some stores may not carry this product.

Message to Customers

"CRAFTDAYS SESSION IPA," jointly delivered by ISEKADO and Ito-Yokado Co., Ltd., was created to make the enjoyment of craft beer more accessible.

While fully bringing out the unique characteristics of the aromatic hops, we have created a taste that complements daily meals.

We confidently recommend this beer not only to craft beer enthusiasts but also to those who are new to enjoying craft beer.

Please enjoy this drink with your favorite dishes.

Company Overview

Company Name: Nikenchaya Mochi Kado Honten Co., Ltd.

Founded: 1575 (Nikenchaya Mochi Kado Honten) / Craft Beer Business Started: 1997

Representative: Narihiro Suzuki

Business Description: ISEKADO is a craft beer brand headquartered and brewing near Ise Jingu Shrine, with the vision of "Making the world of beer more interesting." Since its founding, we have actively pursued endeavors that are considered reckless or have not been attempted by anyone else. As a result, we have received high acclaim both domestically and internationally, including being the first in the world to win four consecutive gold medals at the UK IBA, known as the Oscars of the beer world. We strive to co-create a rich beer culture by producing beers in various styles and delivering authentic, world-class beers.

▼Online Shop

https://www.biyagura.jp/

▼Corporate Site

https://www.isekado.co.jp

▼Official Facebook

https://www.facebook.com/isekado

▼Official Instagram

https://www.instagram.com/isekadoyabrewery_official/

▼Official X

https://x.com/isekado

▼Official LINE

https://lstep.app/l6WWP1n

FACT BOX

  • Source: PR TIMES
  • Category: 新商品発売
  • Organizations: ISEKADO