Traditional Confectionery 'Ganso Shachimonaka Honten' Sponsors Nagoya Entertainment Event 'OtoMABUSHI 2026'

Ganso Shachimonaka Honten (Headquarters: Naka-ku, Nagoya, Aichi; Representative Director: Hanae Furuta) announces its sponsorship of 'OtoMABUSHI 2026,' a music and entertainment event showcasing the latest pop culture from Nagoya.

As a long-established confectionery shop founded 119 years ago in Nagoya—a city that has long nurtured a unique culture as a hub for the arts—we aim to support next-generation creators, influencers, and entertainment culture.

Through this initiative, we seek to create a new bridge connecting 'Oshi-katsu' (fan support activities) and 'expedition culture' (traveling for events) with Nagoya's traditional confectionery and regional heritage.

1. Background of Sponsorship: Nagoya's Entertainment Culture and 'Expedition Souvenirs' Nagoya has fostered a unique culture for ages and has recently gained prominence as a city for entertainment and fan activities, attracting many people from across the country for live performances and events, such as the World Cosplay Summit. Having connected with customers nationwide through social media, we decided to sponsor this event out of a desire to cheer on fans traveling to Nagoya and the performers and influencers chasing their dreams. We hope Nagoya’s traditional signature sweet, 'Shachimonaka,' will become part of a memorable day as an 'expedition souvenir' to take home or as a gift ('sashire') for performers.

2. Sponsorship Details - Official Logo Placement: Company logo on the event's official website. - Product Provision: Providing company products to performing artists and influencers. - Mutual SNS Promotion: Cross-promotion between the event's official account and our official X account (@shachimonaka).

3. 'OtoMABUSHI 2026' Event Overview - Name: OtoMABUSHI 2026 - Date: September 21, 2026 (Mon/Holiday) - Venues: Nagoya, Aichi (NAGOYA ReNY limited, Osu RADHALL, HOLIDAY NEXT NAGOYA, Entertainment Space RELATION) - Organizer: OtoMABUSHI Executive Committee

4. Merging Tradition and Modern Culture Our shop has continuously pursued initiatives beyond the framework of traditional Japanese sweets, such as our products being chosen as 'Shobu-oyatsu' (lucky snacks) by Shogi player Sota Fujii, and collaborations with SKE48 and Nagoya Grampus. This sponsorship is part of that effort, aiming to create new touchpoints between local and national audiences, and between traditional sweets and entertainment.