Studying for certifications, dieting, strength training, waking up early, reading...

You tell yourself, "This time, I'll stick with it," only to realize you've given up after just a few days.

You genuinely wanted to do it—so why can't you keep going?

It's not because your willpower is weak.

It's because your brain hasn't entered a state where continuing feels natural.

This book, written by an occupational therapist with extensive experience in brain rehabilitation and behavioral change, explains how to build the ability to persist by leveraging the brain's natural mechanisms.

What you need to keep going isn't grit, strong determination, or a perfect plan.

What matters most is shaping how you view tasks and designing your environment so your brain feels, "I can do this," "I want to do a little more," or "I'd like to try again next time."

With the "Task Tracing Method," even habits like mindlessly watching videos or scrolling through social media—only to realize hours have vanished—can be redirected toward building habits around things you truly want to do.

Instead of waiting for motivation to strike,

create conditions where your brain naturally starts moving.

This is a scientific and practical guide to habit formation for anyone who wants to stick with something.

Table of Contents

Chapter 1: The Brain's Mechanism for Persistence

Chapter 2: Customizing Others' Methods for Yourself

Chapter 3: Turning Boring Tasks into Desired Actions

Chapter 4: Varying Tasks to Keep Motivation Alive

Chapter 5: Turning Temptations into Allies

Chapter 6: Creating an Environment That Supports Continuity

Author Biography

Yohei Sugawara

Occupational therapist and CEO of Euconia Inc.

Born in 1978 in Aomori Prefecture. Worked in brain rehabilitation at the National Hospital Organization.

Currently leads a medication-free sleep clinic at Besuri Clinic (Chiyoda-ku, Tokyo), which provides mental health support for professionals. He also conducts corporate training nationwide on circadian rhythms and brain science, gaining attention from TV and magazines.

Major works include the 140,000-copy bestseller "The Rules of Sleep That Change Your Life" (Jiyu Kokumin Sha), "Just Do It! Scientific Methods to Boost Action" (Bunkyo Sha) with over 120,000 copies sold, and "The Feeling of Being Overwhelmed" (Sanmark Publishing).

Book Information

・Title: "How to Build a Brain That Keeps Going"

・Author: Yohei Sugawara

・ISBN: 9784756924759

・Pages: 232

・Price: ¥1,600 (excluding tax)

・Format: B6 paperback

・Amazon Link: https://amzn.asia/d/0117lYdS

Publisher Information

Asuka Publishing Co., Ltd. 2-11-5 Suidō, Bunkyō-ku, Tokyo 112-0005 https://www.asuka-g.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product