"MUTE" That Stops Sales Emails from Forms, Officially Releases Shopify App

Ryuraku Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture; Representative: Masahiro Matsuzaki) has released the official Shopify app for "MUTE," a service that stops sales emails sent via contact forms. It can be installed from the Shopify App Store.

Shopify App Store MUTE Detail Page MUTE ‑ Contact Form Blocker https://apps.shopify.com/mute

Reason for Creating the Shopify App MUTE is a service that quietly stops sales emails arriving through website contact forms. Since its launch in April 2026, it has been used by people on various platforms, including WordPress. Based on the philosophy that "everyone should be able to use it with the same ease on any platform," we have been expanding compatible environments one by one. Following the release of a WordPress plugin, we have now released a Shopify app as the first step in combating form spam for online stores. For owners running shops on Shopify, messages received via forms are directly linked to sales. Situations where product inquiries and purchase consultations are buried under sales emails from bots are not just an "inconvenience." We wanted to deliver to Shopify users the obvious environment where they can easily stop sales emails to their forms, which led to the development of this app.

What is MUTE and Why Was It Created? The trigger for creating MUTE was a "contradiction" felt in the field of web support for small and medium-sized enterprises. The contact form is originally an important window for communication with customers. However, many business owners have their time consumed by dealing with sales emails that arrive almost daily through that form. Opening, checking, and deleting them one by one. Repeating this process. It is not uncommon to receive over 300 sales emails per month. reCAPTCHA, widely used as an existing countermeasure, requires customers to perform actions like "select the images" or "enter the text." It certainly reduces bots. But at the same time, it creates a risk that customers who genuinely wanted to make an inquiry might drop off midway. This creates a contradictory situation where you cannot reduce spam without sacrificing form usability. MUTE was developed to resolve this contradiction. It places no burden on the customer. It does not change the form's usability at all. Yet, it quietly detects and stops only automatic transmissions by spam systems. This is the basic concept of MUTE.

How MUTE Works MUTE uses an invisible mechanism to quietly stop only automatic submissions to forms. It utilizes a "hidden input field" discreetly prepared behind the form that is invisible to humans. Humans cannot input into items not displayed on the screen. However, machines try to automatically feed data into all items without looking at the screen. MUTE detects this "machine-specific behavior" and stops only unwanted submissions. Furthermore, it analyzes the "timing" and "operation patterns" of submissions. There are several clear differences between human and bot behavior. By combining these differences across multiple detection layers, it can also handle advanced bots. Even after introducing MUTE, inquiries from customers will still be delivered. The form's appearance and operation remain completely unchanged. Only spam emails are quietly stopped.

Second "App" Support Following the WordPress Plugin Initially, MUTE started as a service that could be introduced simply by pasting a single line of JavaScript code onto the form page. While this is easy for those with technical knowledge, it is not a simple task for those unfamiliar with editing code. In response to this situation, we released a WordPress plugin on May 7, 2026. MUTE Spam Blocker WordPress Plugin | WordPress.org Japanese https://ja.wordpress.org/plugins/mute-spam-blocker/ Just install and activate the plugin, then authenticate your website at mute-it.com. We created an environment where it can be introduced without touching any code. The current Shopify app was created with the same philosophy. "We want to deliver the same countermeasure with the same ease, no matter which platform you use." This thought led to this release. Currently, MUTE supports the following three introduction methods: Any website (just paste one line of JavaScript code), WordPress sites (just install the official plugin), and Shopify shops (just install the app from the App Store).

How to Install the Shopify App STEP 1: Install the MUTE app from the Shopify App Store. STEP 2: Enable the app in the theme editor. STEP 3: Authenticate your site at mute-it.com. Setup is complete. No coding is required. No file editing or server access is needed. From the moment authentication is complete, automatic submissions to the form will be automatically stopped. After authentication, you can check the number of stopped submissions anytime on the mute-it.com dashboard. Also, on the 1st of every month, a report of the number of stops from the previous month will be sent by email. This system allows you to easily grasp "how many were stopped this month."

Recommended For Shopify shop owners, those troubled by spam emails in their contact forms, those whose spam doesn't stop even after introducing reCAPTCHA, those who don't want to burden customers with form input, those unfamiliar with settings and operations who want to avoid difficult tasks, and those who want to implement a low-cost solution quickly. In the Shopify community, posts requesting measures against sales emails to forms have gathered over 1,000 likes. This shows how many shop owners share the same problem. We hope Shopify owners who feel they "want to do something about spam emails to forms" will give it a try, regardless of industry or product type, such as apparel, general goods, food, or handmade items.

Pricing The Shopify app can be installed for free. After installation, you can try all functions for free for 14 days from the moment you authenticate your site at mute-it.com. Even after transitioning to a paid plan, it can be used at a very low cost of ¥330 per month. *The plan will not switch to a paid one automatically. Usage fee: ¥3,960 (tax included)/year *Price per site.

Future Plans MUTE plans to continue expanding compatible platforms in the future.