Caption by Hyatt Kabutocho Tokyo (General Manager: Masakazu Yamada) is launching its first collaboration with the historic Nihonbashi tea and nori specialist 'Yamamotoyama'. From June 1 (Mon) to July 9 (Thu), 2026, the hotel's first-floor social hub, 'Talk Shop', will serve burgers and drinks featuring Gyokuro green tea. On June 28 (Sun), a tasting event will be held to introduce new ways to enjoy Gyokuro.

Caption by Hyatt Kabutocho Tokyo focuses on providing guest experiences rooted in the local community. Yamamotoyama, founded in 1690 and famous for the 1835 invention of 'Gyokuro' by the 6th generation Kahei Yamamoto, is a natural partner as the hotel already serves their tea in guest rooms.

The menu includes the 'Gyokuro Poke Burger', 'Gyokuro Cold Brew', and 'Gyokuro Cocktail'. Additionally, a tasting event led by Yamamotoyama staff will be held on June 28, free for hotel guests and Talk Shop patrons. During the campaign, visitors will receive special cards offering discounts at Yamamotoyama's online shop and their 'Fujie Sabo' store.

FACT BOX

  • Source: PR TIMES
  • Category: collaboration