Project Background and Objectives

'Matsumoto Kacchin: Light and Ice Castle Town Festival' has been held annually since fiscal 2021 to promote tourism during the winter off-season and create signature tourist attractions for the season. The Matsumoto Castle projection mapping serves as the main content of the event. This year, the city is seeking a project contractor through a public proposal process to enhance visual artistry and attract more visitors.

Track Record

- 2025-26: Approx. 130,000 visitors - 2024-25: Approx. 170,000 visitors - 2023-24: Approx. 150,000 visitors - 2022-23 & 2021-22 (Laser Mapping): Approx. 210,000 total visitors

Project Overview

- Title: Matsumoto Castle Projection Mapping 2026-2027 Operations - Location: Matsumoto Castle keep and park grounds - Lighting Period: Dec 12, 2026 (Sat) to Feb 14, 2027 (Sun) - Lighting Hours: 18:00 - 22:00 - Scope: Projection mapping content creation, park lighting design, installation, management, and removal - Proposal Budget Limit: 36,000,000 JPY (including tax) - Commissioner: Castle Town Matsumoto Festa Organizing Committee

Application Details

- Deadline for Declaration of Participation: June 11, 2026 (Thu) at 17:00 - Submission Method: By hand or mail to the secretariat - For full details, visit the official website (https://www.city.matsumoto.nagano.jp/site/nyusatsu-keiyaku/203910.html).

Organizer

Castle Town Matsumoto Festa Organizing Committee (Secretariat: Tourism Brand Division, Matsumoto City)

FACT BOX

  • Source: PR TIMES
  • Category: Event