"If Only I'd Known Sooner, I Wouldn't Have Thrown It Away": Yuidan Launches Industry-First Video SNS Campaign on Instagram, YouTube, and TikTok

Enpurea Inc. (headquartered in Chuo City, Tokyo; CEO: Kohei Inagaki), which operates the Buddhist altar remodeling service "Yuidan (Yuidan)", has launched a video-based social media campaign on Instagram, YouTube, and TikTok.

Yuidan is a service that preserves parts of long-treasured family Buddhist altars and remodels them into smaller, modern forms suitable for contemporary lifestyles.

In recent years, due to changing living environments, downsizing family homes, or moving into care facilities, many people find it difficult to continue housing large traditional altars, leading to an increasing number of unavoidable disposals.

To date, Yuidan has received feedback from customers such as, "If only I'd known about this sooner, I wouldn't have discarded my altar," and "I wish I had learned about remodeling before disposal—I would have requested it."

These comments highlighted the fact that the option of altar remodeling has not yet reached enough people who could benefit from it.

Therefore, Yuidan recognized the need to move beyond information accessible only through searches, and instead began sharing content naturally within users' daily lives via social media—launching video content on Instagram, YouTube, and TikTok.

※ Based on internal research by the company as of June 2026. Confirmed via major search engines and publicly available SNS data that this is the first Buddhist altar remodeling business in Japan to primarily use Instagram, YouTube, and TikTok for video-centered information dissemination.

SNS Outreach Inspired by Regret: "If Only I'd Known Sooner"

Many people face situations where they no longer have space for a large altar, must clear out a family home, or cannot bring an altar when moving into a facility.

In such cases, disposal often seems like the only option.

However, Buddhist altars carry the time families spent praying together, as well as deep feelings toward deceased loved ones and ancestors.

Yuidan aims to preserve these emotional connections by remodeling altars—retaining as many meaningful components as possible—into compact forms that fit modern living.

Yet, some who discover Yuidan express regret: "If only I'd known earlier, I could have kept it instead of throwing it away."

These words reinforced Yuidan's mission: to reach those in need earlier and more widely with the message that remodeling is a viable alternative.

The primary reason for launching video content on Instagram, YouTube, and TikTok is to ensure that people facing altar disposal are aware of remodeling as an option *before* concluding that "there's no choice but to discard it."

Revealing the Craftsmanship and Behind-the-Scenes of Altar Remodeling Through Video

On Instagram, YouTube, and TikTok, Yuidan will share content on the altar remodeling process, the handcrafting skills of artisans, and the emotions embedded in altar-making.

Planned content includes:

- The altar remodeling production process - Artisans' handcrafting techniques and skills - Emotions and intentions behind altar creation - Industry challenges such as a shortage of skilled artisans - Interviews with Buddhist altar craftsmen - Real-life remodeling case studies - Information on altar disposal and memorial rites

By sharing not just the final product but also the process and voices of the craftsmen, Yuidan aims to shift public perception—helping people see altars not as items to discard, but as vessels to preserve memories.

Through videos showcasing the rarely seen craftsmanship and the transformation of altars into compact forms, Yuidan seeks to make altar remodeling a more accessible and familiar option.

Instagram Post Reaches Over 5,000 Views by Second Upload

Shortly after launching, Yuidan's second Instagram post garnered over 5,000 views.

Decisions about a Buddhist altar's fate are rarely considered in daily life. Many people only confront the issue suddenly during events like house demolition, relocation, or clearing out a family home.

This is precisely why Yuidan believes it's crucial to reach people through SNS content they encounter naturally in their daily routines—not just when they actively search for solutions.

Feedback from viewers includes: "I was worried because I thought it would end with my generation," "If it's this compact, I think I could keep one at home," and "Great idea for apartment living."

Additionally, there has been positive response regarding the possibility of placing compact altars in care facilities or nursing homes where full-sized altars are often impractical, indicating growing awareness and interest in altar remodeling.

Moving forward, Yuidan will continue using Instagram, YouTube, and TikTok to spread the message that altars don't have to be discarded—they can be preserved in a smaller form.

CEO Statement

Kohei Inagaki, CEO of Enpurea Inc.

"We've often heard from customers, 'If only I'd known about this sooner, I wouldn't have thrown away my altar.'

Each time, I felt deeply that the option of altar remodeling still isn't reaching enough people who need it.

A Buddhist altar is not just furniture—it's a sacred space where families have prayed together for generations.

Even as lifestyles and housing change, making it difficult to pass down large altars, I believe the emotions they embody don't have to be let go.

Through this SNS campaign, we aim to clearly convey, via video, the craftsmanship, remodeling process, and emotions embedded in altars.

Our goal is to shift people's choices from 'I didn't know, so I discarded it' to 'I knew, so I was able to preserve it.'"

Kohei Inagaki (Inagaki Kohei), CEO, Enpurea Inc.

Future Outlook

Going forward, Yuidan will continue its video outreach on Instagram, YouTube, and TikTok, while also strengthening informational content on its official website through columns and blog posts on topics including altar disposal, memorial rites, remodeling, and end-of-life planning.

Decisions about a family altar often arise suddenly—triggered by house demolition, relocation, clearing out a family home, inheritance, or end-of-life preparations.

At such critical moments, we want people to remember that "preserving it in a smaller form" is a valid option. Through videos and articles, we will continue delivering clear, accessible information when it's needed most.

Additionally, Yuidan plans to collaborate with businesses and organizations that share its values.

Beyond simply expanding our service, we aim to spread the option of altar remodeling nationwide—working alongside those who value the emotions families hold for their altars and the craftsmanship of skilled artisans.

Yuidan will continue striving to transform the treasured altars of families into new forms, adapting to the evolving needs of modern life.

Official SNS Accounts

▼Instagram https://www.instagram.com/kosuke_butsudan/

▼YouTube https://www.youtube.com/@kosuke_butsudan

▼TikTok https://www.tiktok.com/@kosuke_butsudan

[Company Overview]

Company Name: Enpurea Inc.

Representative: CEO Kohei Inagaki (Inagaki Kohei)

Founded: December, Reiwa 6 (2024)

Head Office: RISHE Building UCF 4F, 2-2-3 Nihonbashi, Chuo City, Tokyo 103-0027

Workshop: 1265-2 Sanjo, Aoi Ward, Shizuoka City, Shizuoka 421-1222

TEL: 050-5530-3217

Official Website: https://www.yuidan.jp

[Inquiries Regarding This Press Release]

TEL: 080-6956-2577

Email: [email protected]

Contact: Kohei Inagaki (Inagaki Kohei)