Free Measurement Guide Released to Diagnose B2B Sales Meeting Creation in 4 Stages

Kurumi Buddy Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Hiroto Sagimae) has released a whitepaper titled 'Measurement Guide to Diagnose B2B Sales Meeting Creation in 4 Stages' for sales and marketing leaders at B2B companies. The guide explains practical procedures to measure the stages of target, contact, conversation, and deal progression separately, ensuring accurate identification of improvement areas.

Download the material:

https://curumi.co.jp/resources/btob-pipeline-bottleneck-diagnosis?utm_source=prtimes&utm_medium=pressrelease&utm_campaign=wp_pipeline_bottleneck&utm_content=topcta

Background

Even when consolidating web analytics, form data, and CRM metrics, comparisons are impossible if user, session, contact, and opportunity units or time periods differ. This document addresses methods to standardize population, numerator/denominator, identifiers, and missing data to determine the next validation steps.

Instead of focusing on conversion rate fluctuations, the guide identifies where deals stall by analyzing stages, numerators, denominators, and data gaps.

It explains not only how to identify issues but also decision criteria, recording items, and pre- and post-implementation verification conditions across 20 pages.

Content Covered in This Document

- How to fix target population, time period, and duplicate exclusion

- Completion criteria for traffic, response, contact, and qualified opportunities

- A ledger connecting web behavior and CRM data via identifiers

- A decision table to determine the next data to verify based on symptoms

- Check items for current status diagnosis

- An operational ledger separating decision-making and update responsibilities

- Pre- and post-implementation verification conditions and continuous improvement

Target Audience

This guide is intended for those who cannot explain why sales opportunities aren’t increasing despite visible CV numbers, those facing inconsistencies between GA4, form, and CRM data, and those wishing to compare performance across themes and channels using consistent definitions.

Document Overview

- Title: Measurement Guide to Diagnose B2B Sales Meeting Creation in 4 Stages

- Release Date: August 31, 2026

- Format: PDF (20 pages)

- URL: https://curumi.co.jp/resources/btob-pipeline-bottleneck-diagnosis?utm_source=prtimes&utm_medium=pressrelease&utm_campaign=wp_pipeline_bottleneck&utm_content=bottomcta

About Kurumi Buddy Inc.

Company Name: Kurumi Buddy Inc. (Formerly Perfus Inc.; changed name on July 1, 2026)

Representative: Hiroto Sagimae

Founded: June 20, 2024

Capital: 5 million JPY

Address: 7F, Dai 6 Yokoshiba Building, 1-15-10 Ebisu Nishi, Shibuya-ku, Tokyo 150-0021

Business: Provides role-specific AI operational packages 'Kurumi AI Buddy' to support AI adoption and operations in marketing, sales, customer success, administrative back-office, and management teams

Parent Company: Kurumi Inc.

Company Information: https://curumi.co.jp/about/buddy

Contact for This Matter

Public Relations, Kurumi Buddy Inc.

Email: [email protected]

Contact Form: https://curumi.co.jp/contact