Coenavi Launches 'Halal Food Maps' — A Mutual Customer Referral Map Connecting Stores for Muslim Visitors to Japan

Coenavi Inc. (Headquarters: Minato-ku, Tokyo; CEO: Shingo Iwata) has launched 'Halal Food Maps,' a search map for restaurants and retail stores catering to Muslim visitors to Japan.

Three key features:

(1) Search convenience through Muslim-specific specialization, enabling users to find the most suitable stores.

(2) A unique customer acquisition route where registered stores mutually refer customers, reducing reliance solely on SEO.

(3) Comprehensive coverage aiming to list all Muslim-friendly stores.

Within one month of launch, approximately 60% of target stores in Tokyo's pilot service area applied for listing. The current number of listed stores in Tokyo and Osaka totals 144. The service will expand to major tourist cities nationwide.

※Internal survey: 581 halal- and Muslim-friendly stores across two areas (as of June 30, 2026)

Why launch this service now?

According to statistics from the Japan National Tourism Organization (JNTO), foreign visitor numbers from January to May 2026 exceeded previous-year levels: Malaysia (341,400 vs. 295,855), Indonesia (327,000 vs. 284,515), and the Middle East (105,600 vs. 98,370). With increasing market entrants and the rise of AI search, the importance of accurate digital store information has grown significantly.

Meanwhile, halal-related information in Japan remains limited. Some existing halal information websites continue listing closed stores due to outdated updates. While services exist to 'post' information, no system ensures that information 'remains alive' over time.

To address this issue, Coenavi has launched 'Halal Food Maps.'

Revolutionizing the Future of Restaurant Discovery for Muslim Users

Search Convenience: As a specialized platform focused on Muslim-friendly stores, it comprehensively covers key search criteria important to Muslim users, enabling optimal restaurant discovery.

Mutual Customer Acquisition: Moving beyond reliance on SEO-driven customer acquisition, this industry-first model enables registered stores to collaboratively guide travelers to their next destination, creating a new customer acquisition route through in-map customer circulation.

Comprehensiveness: Aims to list all Muslim-targeted restaurants and retail stores, allowing users to find the best options from all available stores.

Response after One Month: About 60% of Stores in Pilot Area Apply for Listing

Just one month after service introduction, approximately 60% of target stores in Tokyo's pilot service area※ applied for listing. The current number of listed stores in Tokyo and Osaka totals 140.

Main current listing areas:

Tokyo: Shinjuku, Shibuya, Asakusa, Ginza, Akihabara, Ikebukuro

Osaka: Namba-Shinsaibashi, Osaka Station-Umeda

High coverage rate: Approximately 25% (144 stores) of target stores in Tokyo and Osaka (total 581 stores※※) are already covered

Wide range of industries: Includes restaurants such as ramen, yakiniku, and general dining, as well as retail stores selling souvenirs

※Pilot service area (Edogawa + Chiyoda + Kita + Toshima wards): 23 out of 39 target stores applied

※※Internal survey (as of June 1, 2026): Stores appearing in Google searches with the term 'halal' in each area

Philosophy: From Competitors to Partners — A 'Mutual Customer Acquisition' System Connecting Stores and Travelers

'Halal Food Maps' aims to be more than just a platform for listing store information. It views listed stores not as competitors, but as 'common partners welcoming travelers together as a region.'

· The 'Mutual Customer Acquisition' System

Special posters and POP displays are placed at the storefronts and tables of partner stores.

When travelers visit a store, they scan the QR code on the POP to access 'Halal Food Maps' and search for their 'next destination' among nearby partner stores, creating a mutual customer acquisition network between stores.

This system values the concept of converting a single store's customer acquisition power into collective regional strength, maximizing inbound sales across the entire area.

Future Outlook

Maintaining Information Freshness: Alongside the mutual customer acquisition model, Coenavi will build systems that allow stores to update their information in real time and receive update alerts, ensuring that all listings remain current.

By August 2026: Achieve 70% registration coverage of target stores in major tourist areas of Tokyo and Osaka, and plan to list all stores in key areas.

From Autumn 2026: Begin expansion into the Kyoto area.

Long-term: Expand to major tourist cities nationwide, aiming to become an essential information infrastructure for Muslim travelers visiting Japan.

Service Overview and Inquiries

【For Stores and Businesses Interested in New Listings】 'Halal Food Maps' is recruiting restaurants and retail stores seeking to strengthen inbound customer acquisition. For details on the mutual customer acquisition system and listing plans, please feel free to contact us below.

Company Name: Coenavi Inc.

Address: TenSho Office Minami-Aoyama, 2-4-15 Minami-Aoyama, Minato-ku, Tokyo

Representative: CEO Shingo Iwata

Established: March 2021 (Reiwa 3)

Business Activities: Media operations for foreign visitors, digital marketing, restaurant customer acquisition support, consulting

Official Website: https://coenavi.com/

【Press Inquiries】

Contact: Shingo Iwata

Email: [email protected]