Kure Recycling Company Celebrating 75th Anniversary Unveils Official Mascot Characters!

Cocco Co., Ltd., based in Kure City, Hiroshima, has introduced its official mascot characters, 'Cocopeas,' as part of its branding strategy for its 75th anniversary. Full-scale use in advertising, SNS, and recruitment begins on June 4. The characters originated from an internal AI training program aimed at promoting DX. Eighteen employees created concepts, and the president finalized the designs from about 30 illustrations. The team name 'Cocopeas' aligns with the company name 'Cocco'. The three characters are Aopee (Intellect/Advanced, navigating with calm logic), Midopee (Harmony/Environment, balancing for sustainability), and Akapee (Passion/Vitality, driving projects forward with energy). They will appear on novelty stickers and serve to activate internal and external communication.