Simura Co., Ltd., a manufacturer and seller of cosmetics, will launch a new daily sheet mask, 'Face Mask Ctrl+Clear' (10 sheets, MSRP 900 JPY excluding tax), on July 30, 2026, aimed at modern women busy with work and childcare. To reflect consumer insights, the product was co-developed with beauty influencers and general users as 'official partners.' It proposes a skincare routine that helps women 'realign themselves and regain confidence' even in limited time. The development background stems from the real struggles of women who feel they lack time for skincare. The name 'Ctrl' signifies both a shortcut key for efficiency and the act of controlling one's own well-being. Key features include a luxurious blend of trending ingredients like salmon-derived DNA-Na and Vitamin C. It uses high-adhesion 'Bemliese®' sheets that stay in place during housework. The formula is free from six additives, including fragrance and parabens, and is weakly acidic. The packaging is designed to stand upright on vanity counters, allowing for one-handed extraction.
FACT BOX
- Source: PR TIMES
- Category: product_launch