"Kyoto Gourmet Tour 2026 Summer" and "Tokyo Gourmet Tour 2026 Summer" to be held simultaneously for the first time!! Two months of "special dishes" at "easy-to-understand prices" during the off-season for the food and beverage industry!!

"Kyoto Gourmet Tour 2026 Summer" and "Tokyo Gourmet Tour 2026 Summer"

From August 1, 2026 (Sat) to September 30, 2026 (Wed), a delicious two-month period will begin, marking the 10th event in Kyoto and the 1st in Tokyo. The number of participating restaurants will be limited to 100 in Kyoto and 50-60 in Tokyo. "Gourmet Tour" offers limited-time special menus during the off-season, such as hot summers and cold winters when sales in the food and beverage industry tend to drop. These menus are intentionally not sold at a discount, but rather offered at easy-to-understand prices in 1,000 yen increments (tax and service charge included), set slightly higher than usual.

[Kyoto] Enjoy high-quality dishes from various genres! [Tokyo] A variety of limited-time special courses that can only be enjoyed here!

[Kyoto] Dishes full of personality from Michelin-starred chefs [Tokyo] A dish with a delicate and impressive flavor

[Kyoto] Enjoy Kyoto vegetables and various other types of vegetables [Tokyo] Enjoy meticulously prepared dishes until the end of the course

★By holding the event during the off-season, we aim to increase our contribution to the food and beverage industry★

◎What was the background behind planning the "Gourmet Tour"? Around the summer of 2021, the food and beverage industry across Japan was in an unprecedented situation due to the COVID-19 pandemic. People couldn't move, couldn't go out to eat, and these days continued. During this time, we collaborated with MK Group, headquartered in Kyoto, to explore ideas on how we could contribute to Kyoto's food and beverage industry. Believing that a bright future would surely come after the dark times, we spent approximately six months in preparation and held the first event in mid-March 2022 in [Kyoto], aiming to convey the wonderfulness of dining out to as many people as possible, primarily targeting customers from Kyoto and surrounding prefectures.

A scene from the press conference for the first "Kyoto Gourmet Tour 2022 Spring," held while mask-wearing was still mandatory.

◎Increasing contribution to the food and beverage industry by continuously holding events with new ideas!

The first event was held for one month from March 18 to April 17, 2022, with 105 participating stores. It concluded with 4,447 customers, a cumulative sales of 29,513,000 yen, and an average customer spending of 6,637 yen. After that, as the restrictions began to ease, many opinions were raised that one month was "too short a period to go on a gourmet tour." Therefore, from the second event onwards, we decided to set a two-month period for each event. As a result, the number of customers, sales performance, and average customer spending all increased steadily.

"Spring" runs from January 20, after the New Year's events have settled, through March 19, spanning across months. "Autumn" runs from September 1 to October 31, a period of calm before the autumn foliage. These have been held continuously as annual gourmet events twice a year.

And so... Initially, we thought that the more participating stores there were, the more choices customers would have, which would be good. However, we realized that this way of thinking was mistaken...

Performance rapidly increased after limiting to 100 stores (scene from the "Kyoto Gourmet Tour 2024 Spring" press conference).

Since the 5th "Kyoto Gourmet Tour 2024 Spring," we limited the number of participating stores to 100. This led to a further increase in customer numbers, sales performance, and average customer spending, as well as an increase in sales per participating store. We have gradually found the right direction for a gourmet event to combat the off-season, which benefits everyone involved.

"Gourmet Tour" Organizer: Doko-Iko Inc. Yasuhito Nishimura "Kyoto Gourmet Tour 2025 Autumn" press conference scene.

We have received many positive comments from participating restaurants, such as, "We are helped by the many first-time customers of Gourmet Tour!" and "The average customer spending is high, and Gourmet Tour helps us gain new regular customers!"

Issousoden Nakamura

Hajime Nakamura: Conveying the ancestral secret recipe to the present day.

Sushi Ginza Onodera / Four Seasons Hotel Kyoto

Takuya Kubo: Experienced sushi chef with extensive international experience.

Unagi Cuisine Warajiya

Makoto Mitsuyama: Preserving the flavors of the signature "Unabe" and "Uzofusui."

Chorakukan French Le Chêne

Kazuki Hashimoto: Mastering French cuisine in a unique setting.

From the 6th event onwards, we have achieved significant results, with the total sales of "Gourmet Tour" limited courses for participating stores in the autumn event exceeding 100 million yen for two consecutive years. We have continued to hold the events, and by the previous 9th event, the cumulative number of users had grown to 72,782, and cumulative sales to 706,305,000 yen.

And then... as we were about to reach the 10th event...

● The path to expanding "Gourmet Tour" to Tokyo opens up!!

We met with Mr. Muteki San Dai, President of GuideME Japan Inc. (Ginza, Chuo-ku, Tokyo), who started his business as a university student and developed a guide service to cater to inbound demand.

Having spent his childhood abroad, Mr. Muteki began working as a guide in Kyoto as a high school student, taking the initiative himself. Leveraging his experience as a rare teenage guide who was valued by customers at the time, he founded GuideME Japan Inc. in his third year of university. While steadily building his track record in the tourism industry, he determined that "food" content was also important for customers. He felt that by collaborating with "Gourmet Tour," he could expand his contribution, and established AND Food Inc. to take charge of the new food-related field, with Mr. Jinpei Matsuda appointed as President.

● Increasing contribution to a brighter future with young talent!!

Currently, Mr. Muteki San Dai is 24 years old and Mr. Jinpei Matsuda is 25 years old. By collaborating with these young individuals (with their drive, adaptability, and breakthrough capabilities), we are confident that "Gourmet Tour" can continue to contribute for a long time to come.

MUTEKI Group / GuideME Japan Inc. President San Dai Muteki AND Food Inc. President Jinpei Matsuda

In [Kyoto] and [Tokyo], two of Japan's leading cities, the demand for "food" is very high. Not only do customers come from the local areas and surrounding prefectures, but many also come from Tokyo seeking delicious Kyoto cuisine. Furthermore, the top five reasons for inbound tourists visiting Japan are "eating Japanese food," "bathing in hot springs," "sightseeing in nature and scenic spots," "experiencing history and traditional culture," and "shopping." Delicious Japanese "food" is the number one objective.

Given this, the affinity between "Gourmet Tour" and tourism companies like GuideME Japan and AND Food is high, and expanding the know-how cultivated in [Kyoto] to [Tokyo] holds significant meaning.

We will increase the contribution of "Gourmet Tour" to the food and beverage industries in [Kyoto] and [Tokyo].

Therefore, we will hold press conferences in [Kyoto] and [Tokyo] as follows:

"Chorakukan," where the "Kyoto Gourmet Tour 2026 Summer" press conference will be held.

"Kyoto Gourmet Tour 2026 Summer" Press Conference

Date and Time: July 7, 2026 (Tue) Reception starts at 10:30 AM

Location: "Chorakukan" 1st Floor Banquet Space

604 Maruyama-cho, Higashiyama-ku, Kyoto City

https://chourakukan.co.jp/ Access: 10-minute walk from Gion-Shijo Station on the Keihan Main Line

12-minute walk from Kawaramachi Station on the Hankyu Kyoto Line

6-minute walk from the "Gion" bus stop

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*Media representatives who attend the press conference will be invited to a special lunch at "Chorakukan."

Participating Stores (Examples) - Issousoden Nakamura / - Shosho / - Gion Kawakami / - Daikokuya Unabē / - Sushi Ginza Onodera Four Seasons Hotel Kyoto / - Yakiniku Yazawa Kyoto / - Mouriya Gion / - Arancino KYOTO / - Chorakukan FRENCH LE CHENE / - hakubi, etc.

"Fish Bank TOKYO," where the "Tokyo Gourmet Tour 2026 Summer" press conference will be held.

"Tokyo Gourmet Tour 2026 Summer" Press Conference

Date and Time: July 8, 2026 (Wed) Reception starts at 10:30 AM Location: "Fish Bank TOKYO" 1-5-2 Higashi-Shimbashi, Minato-ku, Tokyo 41F Shiodome City Center https://fish-bank-tokyo.jp/ Access: 3-minute walk from Shimbashi Station on the JR Yamanote Line 3-minute walk from Shimbashi Station on the Tokyo Metro Ginza Line

d184004-2-c2fa10a0ebd5bf6f04a28d4e96c6583b.pdf

*Media representatives who attend the press conference will be invited to a special lunch at "Fish Bank TOKYO."

Participating Stores (Examples) - Fish Bank TOKYO / - Les Saisons Imperial Hotel Tokyo / - Torakuro Imperial Hotel Tokyo / - Kyoto Hyoki Ginza Main Store / - Ginza Zaya / - Antica Osteria del Ponte / - Ginmeisui / - Sushi Nanzan / - Amber Trip, etc.

● Chefs Scheduled to Participate

Fish Bank Tokyo

Ryuta Wakisaka, Head Chef

Ginmeisui GINZA

Makoto Ayabe, Executive Chef

Antica Osteria del Ponte

Stefano Dal Moro, Executive Chef

Amber Trip

Tomoya Hirano, Chef

★"Gourmet Tour 2026 Summer" Event Outline

[Name] "Kyoto Gourmet Tour 2026 Summer" and "Tokyo Gourmet Tour 2026 Summer"

[Event Period] August 1, 2026 (Sat) - September 30, 2026 (Wed) for 2 months

[Objective] To contribute to the food and beverage industry by creating many opportunities to meet new customers by offering limited-time "special dishes" at "easy-to-understand prices" during the off-season, such as hot summers and cold winters. We aim for high-quality hospitality by focusing on increasing customer spending, rather than attracting customers through discounts. [Content] Participating restaurants will offer limited-time special menus for "Tokyo Gourmet Tour 2026 Summer" at special prices during the event period. The official website will be available in both Japanese and English. [Participation Fee] Flat rate of 50,000 yen (tax included) per store *Includes production and translation fees. [Pricing] *All prices include tax and service charge. 1 Special Course... Free setting from 2,000 yen to 19,000 yen in 1,000 yen increments.

2 Luxury Course... Free setting from 20,000 yen and above in 1,000 yen increments. 3 Exclusive Course... Free setting from 100,000 yen and above in 10,000 yen increments. [Participating Stores] Kyoto: Limited to 100 stores (92 stores confirmed as of June 30)

Tokyo: 50-60 stores (planned to expand to a maximum of 400 stores in the future)

[Organizers] Kyoto: Doko-Iko Inc. Tokyo: AND Food Inc. [Reservation Method] - Direct phone reservations to the restaurant - Official website (Kyoto) and (Tokyo) - Reservations can also be made through featured pages and store pages for stores participating in TableCheck and Ikkyu Restaurant. [Customer Acquisition Target] Kyoto: 10,000 people Tokyo: 3,500 people [Sales Target] Kyoto: 100 million yen Tokyo: 50 million yen

*Participation is still possible from now on!!

*1 We will be recruiting stores wishing to participate until the start on August 1, 2026.

*2 In Kyoto, applications will close once 100 stores have registered their interest. Please check here for details.

*3 In Tokyo, applications are accepted on a rolling basis. Please check here for details.

*4 The organizer will determine whether to accept participation requests.

Memorable dishes stemming from "Gourmet Tour" create repeat customers!

We look forward to welcoming many customers, both domestic and international, to the wonderful participating stores in [Kyoto] and [Tokyo]!!

Doko-Iko Inc.

With the mission of "Conveying Kyoto's Deliciousness," we select only stores that we have personally experienced and vetted from among the many restaurants. These are then shared in various ways: 1 Shared with hotel concierges. 2 Contributing to sales through the off-season gourmet event "Kyoto Gourmet Tour." 3 Featured in the "Kyoto Gourmet Club." We are currently expanding our know-how cultivated over many years in Kyoto to Tokyo through a franchise system, and "Gourmet Tour" will be held simultaneously in Kyoto and Tokyo.