First Local Government Collaboration Accommodation Promotion Project Launched Using TikTok GO

Nulunulu Inc. has partnered with the Otaru Tourism Association to launch a local revitalization project in Otaru, Hokkaido, utilizing 'TikTok GO', a new feature that allows users to book experiences directly from videos. From April 7 to 9, 2026, 10 travel-focused TikTok creators were invited to film at 7 participating accommodations in Otaru. The project aims to release 240 promotional videos to seamlessly connect 'discovery' and 'booking' on TikTok, thereby boosting local accommodation reservations and tourism.