Hokkahokka-tei for "Doyo no Ushi no Hi"! Offering 4 types of eel menus, including the classic "Unaju"!

Hokkahokka-tei General Headquarters Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President and Chairman: Tatsuya Aoki), a pioneer in the takeaway bento business, will be holding a campaign for "Doyo no Ushi no Hi" on July 26, 2026 (Sun). Customers who pre-order and pick up their eel menu items, including "Unaju," at the store between July 24 (Fri) and July 26 (Sun) will receive one "Osuimono" (clear soup) per meal.

Hokkahokka-tei's Eel Menu

"Doyo no Ushi no Hi" is a day when it is said to be good to eat foods that start with the sound "u" to help you get through the summer heat healthily.

This year, July 26 (Sun) falls on a weekend, making it easy for families to gather. Hokkahokka-tei will be releasing four types of classic eel menus that allow customers to easily enjoy the luxury of freshly made dishes, chosen according to their preferences.

The plump, savory grilled eel is complemented by an original kabayaki sauce based on special soy sauce, enhancing Hokkahokka-tei's signature rice and whetting your appetite. Furthermore, we will be running a special campaign to help you enjoy this year's "Doyo no Ushi no Hi" even more deliciously. Please enjoy it with your family for a small weekend indulgence.

● Campaign Details

・Eligible reservation conditions: Customers who pre-order any item from the eel series via in-store or phone order and pick it up at the store during the period below.

・Pickup period: July 24 (Fri), 25 (Sat), 26 (Sun), 2026

・Benefit: Upon receiving your order, you will receive one "Osuimono" (clear soup) per serving of the eel series. *It will be provided with a cup.

Campaign Details

Hokkahokka-tei's Eel Menu

Hokkahokka-tei's eel menu uses carefully selected Japanese eel that has passed the strict standards of ISO22000 food safety management certification and HACCP quality control. The eels are hand-prepared one by one, then grilled after steaming to ensure a plump texture, with the sauce applied three times during the grilling process. They are also cut into easy-to-eat sizes so that the sauce adheres well and can be enjoyed with rice.

To make your eel even more delicious, please enjoy it with plenty of our original kabayaki sauce, made with special soy sauce, mirin, sugar, and sake.

● Unaju: 1,080 yen (tax included)

This is a popular classic menu item for "Doyo no Ushi no Hi," recommended for those who want to enjoy eel easily. The plump eel and fluffy kinshi egg (shredded egg crepe) make the rice irresistible. Please enjoy it with plenty of our original kabayaki sauce.

Unaju

● Unagi W-ju: 1,980 yen (tax included)

This is a luxurious double portion of eel, approximately twice the amount of Unaju, perfect for eel lovers who want to savor the deliciousness of eel to their heart's content. Treat yourself.

Unagi W-ju

● Unagyu Yakiniku-ju: 1,380 yen (tax included)

This is a stamina-packed bento box where you can enjoy both savory beef yakiniku stir-fried with onions in our original sauce and eel at the same time. Recommended for those who want to eat heartily and get through the summer.

Unagyu Yakiniku-ju

● Unagi Gozen: 1,750 yen (tax included)

In addition to Unaju, this is a luxurious set meal that includes freshly fried tempura of shrimp and squid, simmered root vegetables, simmered eggplant in a sweet and savory sauce, tamagoyaki (rolled omelet), and shiitake mushroom and konbu (kelp).

Unagi Gozen

*Specifications and prices are for stores in Western Japan. Prices may vary by store.

*Available at stores in Akita, Iwate, Miyagi, Yamanashi, Kanto region, Tokai/Hokuriku region, Osaka Prefecture, Hyogo Prefecture (excluding Awaji Island), Nara Prefecture, Wakayama Prefecture, Kyoto Prefecture, Shiga Prefecture, Chugoku/San'in region, and Kyushu region.

About Hokkahokka-tei General Headquarters Co., Ltd.

The word "Hokkahokka" refers to freshly cooked rice, steaming gently. It is a place where you can always feel at ease when you stop by, and take home a sense of security. Hokkahokka-tei aims to be "the kitchen of my town."

Hokkahokka-tei opened its first store in Soka City, Saitama Prefecture in 1976, and celebrated its 50th anniversary in June 2026. While continuing to focus on "handmade in-store," we will continue to deliver bentos filled with "deliciousness, fun, and sincerity" to everyone.

Currently, our company operates businesses that create a rich future in 714 stores nationwide. We will continue to offer a variety of menus and promotions for our customers to enjoy.

〈Company Profile〉

President and Chairman: Tatsuya Aoki

Headquarters Location: 3-10 Tsurunocho, Kita-ku, Osaka City

Business Activities: Takeaway bento, delivery bento

HP: https://www.hokkahokka-tei.jp/

Hokkahokka-tei

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