Prof. Shugo Hotta to speak at free YouTube Live on verbalization techniques on June 12

Yasashii Business Lab Co., Ltd. will host a free YouTube Live talk, 'Verbalization is a Skill, Not a Talent: Understanding the Power of Words through Linguistics and Behavioral Economics,' on June 12, 2026, at 20:00 JST. The event celebrates the launch of the new June course 'Art of Verbalization' at Yasashii Business School. The guest speaker is Shugo Hotta, a professor at Meiji University specializing in forensic and psycholinguistics, and the author of 'The Great Encyclopedia of Amazing Habits' which sold over 560,000 copies and ranked first in the Oricon annual self-help chart. The talk, hosted by Koichi Nakagawa, President of Yasashii Business School, will analyze the impact of word choice on others using behavioral economics concepts like the framing effect and nudge theory. It is recommended for business professionals struggling with communication, such as 1on1 feedback or proposals. The live stream will be broadcast on YouTube (https://www.youtube.com/watch?v=4__67cCBj70) and is free to watch without prior registration. An archive will be available.