Yuucho Bank Announces Partnership with Major League Baseball (MLB) and Launches Promotions Featuring Shohei Ohtani

July 13, 2026

Yuucho Bank Co., Ltd.

Yuucho Bank Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Takayuki Kasama, hereinafter "Yuucho Bank") has entered into a partnership agreement with Major League Baseball (MLB: Major League Baseball), becoming MLB’s official partner in Japan. Centered on Shohei Ohtani, the brand ambassador, Yuucho Bank will launch a variety of promotions leveraging its nationwide network of post offices and bank branches.

As the first initiative, starting July 14, 2026 (Tuesday), the bank will begin displaying original design posters featuring Shohei Ohtani, alongside a multi-channel promotional campaign integrated with digital signage and a dedicated website.

1. Shohei Ohtani Appears at Over 20,000 Post Offices and Yucho Bank Branches!

Original design posters commemorating Shohei Ohtani’s appointment as brand ambassador will be displayed starting July 14, 2026 (Tuesday) at over 20,000 post offices and 233 directly operated Yucho Bank branches nationwide.

The poster, centered on Ohtani’s image, embodies Yuucho Bank’s aspiration to be a financial supporter for all customers pursuing their dreams.

Yuucho Bank will continue to strongly support all customers in realizing their dreams and embarking on new challenges, alongside Shohei Ohtani, who has consistently set high goals and forged new paths through daily dedication.

(※) Posters will not be displayed at post offices that do not handle savings services.

2. Shohei Ohtani Appears at Major Train Stations and Yucho Bank ATMs Nationwide!

※ Image is for illustrative purposes

Limited-time advertisements featuring Shohei Ohtani will be displayed on digital signage inside major train stations, including the three major metropolitan areas, as well as in Sapporo, Sendai, Hiroshima, and Fukuoka. Additionally, the same poster visuals will be shown for a limited time on digital signage installed at Yucho Bank ATMs nationwide. Please look forward to these displays.

Details regarding display areas and periods will be announced on the dedicated website.

(※) Please refrain from inquiring at stations or with station staff.

3. Dedicated Website for Shohei Ohtani Launches!

On July 14 (Tuesday) at 9:00 AM, a “Shohei Ohtani Dedicated Website” will launch within Yuucho Bank’s official website.

The website will share the background of Ohtani’s appointment as brand ambassador, convey the synergy between Ohtani’s worldview and Yuucho Bank’s messaging, and provide ongoing updates about future initiatives the bank will undertake together with Shohei Ohtani.

Schedule of Activities

Item

Period

Overview

Poster Display

July 14 (Tue) – End date TBD

Display of posters at post offices and Yucho Bank branches nationwide

Station Digital Signage

To be announced on dedicated website

Display of poster images on digital signage at major stations nationwide

ATM Digital Signage

August 1 (Sat) – End date TBD

Display of poster images on digital signage at Yucho Bank ATMs nationwide

Dedicated Website

From July 14 (Tue) onward, updated regularly

Updates on Yuucho Bank’s initiatives with Shohei Ohtani

(Reference) Overview of Major League Baseball (MLB)

Major League Baseball (MLB) is the premier professional baseball organization, comprising 30 member clubs in the United States and Canada, and is the oldest professional sports league in the U.S. Led by Commissioner Robert D. Manfred Jr., MLB continues to support the role of sports in society across the U.S., Canada, and beyond, fulfilling its social responsibilities while promoting baseball’s business, marketing, and community engagement on a global scale. MLB currently maintains an unprecedented competitive balance while expanding its global reach through programming and content for fans worldwide. Last season, MLB.TV set new records for game views and viewing time. Thanks to the continued success of MLB Network and MLB’s digital platforms, MLB continues to innovate, making America’s national pastime enjoyable for fans around the world.

For more information about Major League Baseball, visit www.MLB.com.

※ Trademarks and copyrights of Major League Baseball are used with permission. For details, please refer to MLB.com.