Track your search rankings automatically every morning. Chrome extension "EC-Tracking" officially released to track search rankings on Rakuten, Amazon, and Yahoo! 3 markets

Icon Corporation (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Masashi Kuramochi) has officially released the Chrome extension "EC-Tracking (EC Tracking)" on July 13, 2026, which automatically tracks the rankings of search keywords across Rakuten Market, Amazon, and Yahoo! Shopping every day. No account registration is required, and you can start tracking rankings 3 minutes after installation.

This product is the second installment of the "EC KNOT" series of EC operation support tools, following the recently released "EC Catcher," a price and inventory monitoring tool for three markets.

Chrome Web Store (Free Installation): https://chromewebstore.google.com/detail/gpdjgbfcgdndfnnchkmmepdmfmjkcelm

Service Site: https://ec-tracking.com/

Development Background - Searching for your own products on three markets every morning for 30 minutes

There is such a morning scene in the EC store operation field. Open Rakuten and search for main keywords, visually count the position where your own products are displayed. Then do the same on Amazon, and also on Yahoo! Shopping. It takes 30 minutes just to do this for three markets. Then manually input this into an Excel management table - although it is important, this manual work does not continue.

And because it does not continue, when you realize "Hmm, it was on the first page until last week," the ranking has already dropped, and there is no data to look back on when and why it dropped. Even if you implement advertising or SEO measures, the effect is only "I feel like it has gone up a bit" - while search rankings are the most important indicator that affects EC sales, their recording and analysis have been left to "sensation and memory" in many cases.

"EC-Tracking" is a "ranking tracking agent" that performs this morning ranking check on your behalf every day and delivers changes in graphs and emails.

What is "EC-Tracking"? - Just register, and then it's all automatic

Just register the keywords and shops (or ASINs) you want to track, and the search rankings of three markets will be automatically collected once a day at the set time. The ranking trends are accumulated in graphs color-coded by shop, allowing you to look back at "when and what position" at any time. Those who are already using the store also register other stores they are keeping an eye on together to check the trend of changes.

The biggest feature is that it records only the accurate organic rankings by automatically excluding Rakuten RPP ads, Amazon Sponsored, and Yahoo! ads. Instead of the "apparent ranking" mixed with ad frames, it tracks pure search rankings up to the 90th position in each market that can be used to measure the effectiveness of SEO measures.

Such changes will occur

First thing in the morning: When you arrive at work, the ranking data for three markets is already ready

If the ranking moves: Notify by email of ranking in/out and significant changes. No more oversights

After implementing measures: Compare the graphs before and after advertising/SEO measures. You can judge "whether it worked or not" with numbers

Competitive measures: If you register competing stores, you can compare the ranking trends with your own on the same graph

New function limited to Business - Automatically track "My Entry" for Rakuten rankings

Another important indicator alongside search rankings is the genre-specific rankings on Rakuten Market. In the Business plan of "EC-Tracking," we have equipped the "My Entry" function, which automatically collects products that have entered the genre-specific rankings every day just by registering your own store, etc.

You can grasp in a list which products have entered which genres and in what positions

Record the trend of entry positions in graphs Analyze the trends of rankings, prices, and review counts for each product

Link to internal reports with CSV output

Instead of "I noticed that it disappeared from the rankings," you can operate the maintenance and expansion of entries with data.

Main functions

Track search rankings on three markets: Automatically collect organic rankings from Rakuten, Amazon, and Yahoo! every day (up to 90th position)

Ranking trend graphs: Visualize up to 365 days color-coded by shop

Ranking change alerts and daily emails: Notify of four types of ranking in/out, significant increases, and significant decreases

Track competing stores/ASINs: Compare your own and competitors on the same graph

Track Yahoo! "Best Sellers": Analyze in two axes of recommended order and best-selling order (Business)

My Entry: Automatically track and collect entries in Rakuten rankings for your own or other stores

CSV download: Download in a horizontal format with dates as columns, allowing direct import into Excel and BI tools (Business)

Weekly summary email: Automatically distribute a weekly ranking change report every Monday (Business)

You can start today in just 3 minutes

No account registration is required. You can use the functions from the Free plan just by adding to Chrome.

Click "Add to Chrome" in the Chrome Web Store

Open the sidebar and register the keywords and shop codes/ASINs you want to track

Automatic collection starts the next day. The ranking trends will be accumulated in graphs

The Free plan allows you to use 3 keywords, 1 automatic collection per day, and a 30-day trend graph, allowing you to experience ranking tracking.

▼ Free installation is here https://chromewebstore.google.com/detail/gpdjgbfcgdndfnnchkmmepdmfmjkcelm

Pricing plans

Free ¥0 3 keywords / Ranking trend graph (30 days) / 1 automatic collection per day

Pro ¥3,480 50 keywords / Graphs for 180 days / Ranking change alerts / Daily email notifications / Device synchronization

Business ¥4,980 100 keywords / Graphs for 365 days / Rakuten My Entry / Yahoo! Best Sellers / CSV download / Weekly summary

Enterprise ¥19,800~ Individual settings for the number of registrations / Dedicated support / Custom development support

Release commemorative campaign - First 200 people, Business plan 20% OFF

To commemorate the official release, we have prepared a coupon that allows you to use the Business plan at a 20% discount (monthly fee of ¥4,980 → ¥3,984) for the first 200 applicants. The discounted price will apply for 3 months from the application.

Target: First 200 applicants for the new Business plan

Discount: 20% OFF monthly fee (¥4,980 → ¥3,984) / For 3 months from application

Coupon code: TRACKING20 (Enter in "Add promotional code" on the payment screen)

Details: https://ec-tracking.com/

Future development - "EC KNOT" series

"EC-Tracking" is the second installment of the "EC KNOT" series of EC operation support tools that our company offers. Following the first installment, the "EC Catcher," a price and inventory monitoring tool for three markets, we will continue to offer tools such as mobile display verification and product page quality analysis in the future.