AXer Expands Generative AI Video Production Workflow to Enhance Scene Quality and Consistency Across Multiple Videos

AiTRIGGER Inc. has expanded its generative AI video production workflow in its marketing resource service 'AXer' starting June 2026. Through operating its own media channels on TikTok, the company identified key challenges: videos became visually monotonous when relying solely on text prompts, and character appearances changed across multiple videos, breaking series consistency. To address these issues, AXer has developed and validated a new production methodology through actual deployment, and will now progressively offer this solution to businesses struggling with video creative production. This initiative is part of Marketing AX, which rethinks video creation from the ground up.

The Limits of Text-Only Prompts Revealed in In-House Media Operations

AiTRIGGER’s AX Unit discovered the limitations of relying exclusively on text prompts while producing videos for its own media operations on TikTok. No matter how carefully the prompts were crafted, individual scenes lacked visual variety, resulting in overall monotonous videos.

Moreover, when producing multiple consecutive videos, the appearance of characters changed from one video to the next, undermining consistency across a series. For videos to be effective, both individual production quality and a coherent overarching world view across episodes are essential. When this foundation breaks down, increased output volume fails to translate into impact, and production time does not yield measurable results. Recognizing this, the AX Unit developed and operationally validated a new production approach to solve these issues, concluding it can now be extended to other businesses facing similar challenges.

Video Quality Is Determined by Design, Not by Generative Luck

The core philosophy behind this expansion is that video quality should be determined by deliberate design, not left to the randomness of generative AI. This principle has been integrated into the production workflow through four key changes:

① Design scenes before production

Create a 3×3 storyboard (a layout of scene-by-scene storyboards) in advance, then generate targeted visuals for each scene. This shifts production from ad-hoc generation to a deliberate, scene-by-scene construction of intended visuals.

② Fix character appearances

First generate a character model using image generation AI, then embed this model into prompts for all videos. This ensures the same character appears consistently across multiple videos, maintaining series coherence.

③ Stabilize thumbnail (eyecatch) creation

Use generative AI (image generation) to create thumbnails (eyecatches). This replaces manual, time-consuming processes with a stable, consistent output that reduces quality variance.

④ Specify and revise targeted areas

Enable precise placement of in-house characters and allow users to select specific areas on screen to issue revision instructions (comments). This allows focused editing on specific elements without rebuilding the entire video.

These enhancements are not offered as standalone SaaS tools. Instead, they are integrated as part of the resources (people, tools, and know-how) provided by AXer into each client’s production workflow.

Not Just Cosmetic Improvement—Redefining the Entire Production Process

This is not merely about improving video aesthetics, but a proven demonstration of embedding the principle 'quality is determined by design' into the production process. AXer is a service that designs, builds, and operates entire business workflows using people, tools, and expertise. It shifts from a workflow where outputs depend on generative luck to one where intended visuals are systematically built through design.

Based on validation results from internal projects, AXer will progressively roll out this resource to businesses facing similar video production challenges. Consultations are available from the initial planning phase. The offering is not a fixed package, but a flexible, customizable solution tailored to each company’s specific needs.

AXer Service Page

https://aitrigger.co.jp/service/axer/

AiTRIGGER Inc.

Head Office: 16F D Tower Nishi-Shinjuku, 6-11-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Business: Digital marketing support (performance advertising, in-house support), marketing resource management (MRM), Marketing AX

URL: https://aitrigger.co.jp/