AXer Adds AI for Ad Operations Training Support, Streamlining Junior Adjustments and Summaries with Logic

AiTRIGGER Inc. is adding an AI "sparring partner" function to its marketing AX resource "AXer" to support the training of ad operations personnel. This allows new employees to refine their thinking along a logic tree through dialogue with AI before submitting operational adjustments and summary drafts to their trainers. The company implemented this in its own OJT program in June 2026 and confirmed it can significantly reduce the feedback workload for trainers. They will begin sequentially offering this service to companies facing similar training challenges. This initiative aims to transform personnel training, which tends to be individualized, into an organizational workflow.

Training Feedback Was Dependent on Individual Trainer Time

In AiTRIGGER Inc.'s ad operations, new employee training has been handled by OJT trainers. The system involved trainers providing individual feedback on everything from progress checks to operational adjustment strategies and summary creation. The challenge in this process was the time required for feedback. Many drafts submitted by new employees had not been fully thought through according to the logic tree, requiring trainers to start by explaining the thought process itself.

Time spent on basic explanations led to an accumulation of daily feedback tasks. Since training depended on individual trainers' time, the burden concentrated as the number of trainees increased, creating a bottleneck in the training process. Therefore, an AI sparring partner was developed to allow new employees to organize their thoughts along a logic tree before submitting their work, and it was implemented in the company's OJT program starting in June 2026.

Three Changes Achieved by "Refining Thought Before Teaching"

This is a demo screen. This is a demo screen.

The concept is simple: decouple the quality of training from the trainer's time. Instead of humans making corrections from scratch, a step is inserted for the new employee to refine their thinking before review. This transforms the interaction with the trainer into a more substantive dialogue. This concept has been implemented in the form of an AI sparring partner, realizing the following three changes:

1 Thoughts are refined before submission.

New employees structure their operational adjustments and summary drafts by conversing with the AI along a logic tree before submission. Fragmented thoughts become a coherent line of reasoning before submission.

2 Reviews shift from revisions to dialogue.

Trainers are freed from the step of explaining basic concepts and can engage in discussions on more fundamental points regarding the somewhat refined drafts.

3 New employees' understanding accelerates.

As interactions proceed in a refined state, constructive dialogue emerges, and the speed at which new employees acquire the thought process increases.

This function is not offered as a standalone SaaS tool. It will be implemented as part of the resources (personnel, tools, know-how) provided by AXer, tailored to each company's training system and operational flow. Specific implementation examples can be found on the AXer service page.

Rebuilding the Training Task Itself

This is not just about introducing a training tool. It is a demonstration of rebuilding the training task itself by incorporating AI. AXer provides personnel, tools, and know-how as an integrated package, handling the design, construction, and operation of the workflow itself. This initiative represents a shift from a workflow where humans make corrections from scratch to one where AI refines thought, followed by humans engaging in substantive dialogue.

Using this in-house implementation as a model, the service will be sequentially offered to companies with similar training challenges. Implementation involves customizing the solution to each company's issues, rather than providing a finished package. Consultations can begin from the stage of organizing where time is being spent in the training process.

AXer Service Page https://aitrigger.co.jp/service/axer/

AiTrigger Inc. Headquarters: 16F, D Tower Nishishinjuku, 6-11-3 Nishishinjuku, Shinjuku-ku, Tokyo Business Activities: Digital marketing support (performance advertising, in-house support), marketing resource provision (MRM), marketing AX business URL: https://aitrigger.co.jp/